Whether you are a small business owner or a large firm owner, search engine optimization (SEO) efforts and marketing strategy help in increasing the sales and traffic of your site. Practically, any business can take advantage of local SEO benefits since everyone has a smartphone now. Actually, laptops, smartphones, and more recently, tablets have completely revolutionized the way we locate and discover local information. Most of the local searches begin without any specific business in mind. Which means people are simply looking for product or service and they are looking for help online. So, this is where the golden opportunity lies for locally focused small & big businesses.
Here are some of the local SEO marketing software platforms that provide exceptional services for the businesses who need to start immediately.
Moz Local assists businesses to get a better visibility and understanding on local businesses. The platform pushes accurate location data to all the major data aggregators and various top-tier online directories help you close duplicate business listings and lets you easily update your business listings. With Moz Local, you can view rankings, reviews, traffic data, monitor all your published listing’s status, and track the impact of location management on search engine results over time.
Yext is a location management platform that enables businesses of all sizes to manage location data across their websites, mobile apps, social networks, search engines, etc. This location management platform allows you to store and manage every detail of information about your locations right from the basic to enhanced content. With global and multi-language support, Yext can be used as the location database of record for marketing purposes and beyond.
BrightLocal provides local search marketing tools for agencies, consultants, and local businesses. With the help of BrightLocal, businesses can track organic, local, and mobile rankings on top search engines and benchmark your progress against your competitors. Also, you can monitor your online reputation on the important review websites. Get alerts for new reviews so you can 'thank' the good ones and quickly resolve any negative ones.
ReachLocal is an online advertisement and marketing firm which provides online marketing solutions for local businesses. Through ReachLocal, businesses can elevate their position on search engines with their expertly managed search advertising, modern SEO, and an optimized website. The platform helps you reach your audience in a place where they spend most of their time- social media; by creating and publishing engaging posts and infographics that drive site visits and engagements.
SinglePlatform is an online publishing network of search engines, review sites, city guides, and mobile apps that let restaurants post their menus, services, and products. From listing optimization to social media scheduling and a comprehensive analytics suite, businesses will be able to find to tools to get the important information out across the web. Through SinglePlatform, you can enhance online and mobile listings with the information customers look for before choosing a local business.
Yodle is all-in-one local online marketing solution. The platform helps multi-location businesses to create scalable marketing strategies that meet each location’s unique needs. With marketing essentials, the platform provides what your businesses needs to find and keep customers happy. Through Yodle, businesses can automatically connect with more local customers in less time, and save money. Its other features include a web presence, local search placement, customer reviews, social media, email marketing, etc.
Express Update offers an easy way to get your local business listing to stand out. It makes it easier for both businesses and customers find and reach each other on the internet. The features of the platform make sure the information is correct for your business listing. The platform helps small & big companies discover the best marketing mix for their businesses with a customized report that is based on their unique profile.
Signpost provides CRM and automation software that helps businesses get and keep customers through online reviews. By optimizing your business online profile, Singpost makes it easy for new customers to find your business. The software automatically collects and stores all of your new and existing customer data in the CRM for building robust customer profiles for email marketing and making it easy to track every interaction with your business.
Synup is a dashboard to make local marketing easier. The dashboard makes it easier for marketing agencies to manage their local SEO and reputation management efforts. It automatically keeps your business profiles on most reputable review sites and also notifies you of customer reviews. It also offers cutting edge tools to help multi-location businesses manage location data, sync automatically with external directories, and track customer interactions.
Neustar Localeze is the local search, helps businesses and data partners provide the most accurate and relevant listing information to consumers. It provides businesses the tool to verify, manage, and enhance the identity of their local listings online. With Localeze, businesses can keep their information up-to-date as it maintains a direct, authorized relationship with the local search platforms, national and regional brands, channel partners, and local businesses.
ReviewTrackers is an online review management software. The software actively monitors all the reviews as they get posted. It keeps an eye on every major review websites as well as industry-specific sites. The software helps monitor your online reputation by offering the required tools you to automatically enhance your reviews. The robust reporting feature gives you the information to make intelligent decisions, respond to online reviews, and analyze your data.
The Local Marketing Cloud offers an easy-to-use interface that also provides unparalleled marketing abilities and analytics. With the platform, each of your stores’ information can be managed, optimized and enriched in a central CMS. From this, you can also gain consistent presence and branding on all possible touch points with potential customers, helping your business grow. Add to this the ability to select, listen as well as reply to various local consumers if they post about your company or you, and you have the effective local marketing software around. With this app, you can get new buyers, retain old buyers and never miss another opportunity to sell.
Vendasta Technologies provides digital agencies and media companies with transformative sales solutions and essential marketing tools for local businesses. Their system identifies the hot leads who are interested in the products you offer and lets you provide scalable tools at the right price and service model when businesses are ready-to-buy. The platform offers a growing marketplace of resellable solutions, including reputation and listings management, social marketing, review generation, and many more.
LocalBiz360 is a digital intelligence software platform for agencies and franchises that provide easy to understand data to overcome the competition. Its digital intelligence allows you to see actually what is going on with your local business online by providing reviews, visibility, sentiment & competition analytics, social management, etc. LocalBiz360 features include brand visibility, brand reviews, brand analytics, business intelligence, social lead generation, social management & analytics.
Georanker is a local SEO platform which connects to servers from different locations around the globe and retrieves ranking data from different search engines. It provides unique SEO tools such as local citation finder, local rank checker & tracker, and keywords density. For developers and data users, Georanker provides a powerful API which is accessible to everybody. In addition, the platform enables users to view search engine’s SERP as a local user around the globe.
Mypresences is a platform to optimize and manage a business’s online presence & reputation in a minimum amount of time without the need to understand each service. The platform allows a business to monitor and engage with everything that is posted online about a business such as Business Information, Reviews, Deals, Photos, Videos and Comments to control their presence and what is being said so that they can build a loyal customer base.
SproutLoud is marketing resource management platform for distributed organizations providing brand-approved channel marketing resources and programs. Its brand management software offers the most rad feature set to maximize your brand’s marketing resources. Sprout loud’s other features include data triggered programs, call tracking & analytics, marketing campaign packages, etc. By offering customizable modules in an easy-to-use online interface, they empower the local partners to access the materials they need in the marketing media of their choice.
Universal Business Listing (UBL) specializes in online visibility for local businesses. The platform offers claimed listings, video & blog syndication, analytics, instant updates, and many more. Through Universal Business Listing, your business can be found on search sites, mobile services, and social networks. Thier extended services include mobile marketing, professional video, reputation management, e-commerce, business networking, and can manage your business listings from one location.
ReviewPush helps businesses monitor and manage their online reviews.The platform monitors all the major review sites on a daily basis. By utilizing the review request tool, businesses can generate more positive reviews for all of their stores. Its other features include unlimited locations, multi-level reporting, multi-level dashboards, email alerts, multi-site monitoring, response options, and many more. Also, you will be able to get all your statistics at a glance through their dashboard.
Saepio provides marketing technology and services for organizations with distributed marketing networks. It makes it easy for corporate and local marketers to build and run effective and engaging marketing campaigns. It also helps ensure strong brand compliance, allows localization of brand content across all channels, enables speed to market, and lowers costs. The platform was designed to make distributed marketing effective, engaging, and easy for the non-marketers.
Balihoo offers web-based automation software and services to national brands with local marketing needs. It makes local marketing execution effective, efficient and affordable for national brands and their agencies.Through Balihoo, businesses can dramatically improve targeting, boost engagement, and generate more effective creative. Its other solutions include local paid search, local websites, and local partner connect. It also provides individual location budgets, localized keywords, and location-level reporting.
Brandify is a provider of location-based digital marketing solutions that offers brands with a better understanding of their connection to their customers. It captures the data as well as providing strategy and customized services to assist brands maximize their online presence and further drive customers to their locations. Brandify also provides local marketing solutions that include the brand score platform, scalable local SEO, local advertising, mobile-local technologies, and local social marketing tools.
SweetIQ helps businesses monitor its stores’ online performance. The platform allows you to execute local marketing campaigns to drive conversions from local search to offline buyers. Through SweetIQ, you can extend your local search capabilities by leveraging its API for data analysis, sales enablement, visualization, market research, and much more. In addition, the platform gives you the most accurate picture of your local search ecosystem.
MomentFeed platform connects national brands with local consumers in the communities they serve. It optimizes and synchronizes location data and content across social networks, review sites, map applications so that your brand wins the SEO battle. With MomentFeed, businesses can efficiently deliver relevant localized marketing a scale across thousands of locations. The platform enables brands to aggregate & respond to review sites, mentions and hashtags by location.
Brandmuscle offers a comprehensive local marketing automation platform to help national brands. The platform delivers all-in-one distributed marketing strategies for managing, executing, and tracking your local marketing campaigns. Brandmuscle’s fully automated local marketing platform eliminates the complexity it is holding and empowers local affiliates to create a multi-touch digital & print campaigns and materials.Thus, extending your brand reach further and propel purchases both in person and online.
Placeable helps national brands win locally. It uses location data intelligence to help brands engage consumers at the local level. Its location data management platform empowers large brands to be where their customers are. They make it easy to create a large-scale digital presence across the globe by ensuring the accuracy of the data for every location, improving, organizing, & enriching your location data, and making your data work with for you with actionable insights.
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