Marketing Automation Software

Marketing automation software can help organizations to market their products or business more effectively and across multiple channels such as email, social media, search engines and more. These platforms also allow to make repetitive tasks easier. These software platform includes all-in-one suites from email marketing to pay per click management and SEO.

Below are some leading platforms available in the market today.



By HubSpot, Inc.

HubSpot is an inbound marketing and sales software designed to help grow your business. The marketing platform includes analytics, blogging, call to action, CMS, email, landing pages, lead management, marketing automation, SEO, and social media. The sales platform includes CRM and Sidekick. It offers Basic, Pro, and Enterprise pricing plans.

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By Marketo, Inc.

Marketo is an engagement marketing platform that helps online marketers do their digital promotion more effectively. The software features marketing automation, customer engagement marketing, real-time personalization, and marketing management tools. There are four main pricing options available: Spark, Standard, Select, and Enterprise, with monthly plans for up to 10,000 records.

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By, Inc

Pardot is a B2B marketing automation platform designed to help you get more quality leads. It provides tools for you to create custom targeted emails, accelerate your sales funnel, and calculate your marketing’s return of investment. There are three main pricing options available: Standard, Pro, and Ultimate, with annual billing.

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By Act-On Software, Inc.

Act-On is an award-winning marketing automation software that helps you to focus more on your customers, with an integrated marketing platform. There are various products offered in the Act-On platform, including SEO, social media, website prospecting, landing pages, events and webinars, lead nurturing, lead scoring, list management, and A/B testing.

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By Infusion Software, Inc.

Infusionsoft helps to organize, automate, and grow your business with tools designed to turn leads into customers, and customers into loyal customers. It features CRM for small business, marketing automation, sales automation, online selling platform, detailed performance reports, and system integrations. It offers Essentials, Deluxe, Complete, and Team pricing options.

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By Bronto Software, LLC

Bronto is a cloud-based marketing software designed for eCommerce businesses that helps to boost your business revenue through various marketing automation features. It features cart recovery system, advanced segmentation, business automation, eCommerce integrations, detailed reporting, list management, order import, responsive design, RFM metrics, transactional messages, A/B split testing, and more.

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By Ontraport, Inc.

Ontraport is a small business CRM system that helps to simplify your business and automate your marketing tasks. It features ONTRAPORT mobile CRM, ONTRAmail, coupon codes, affiliate system, order forms, business automation, ONTRApages, API integration, and more. There are two pricing options available: Pro and Team, with monthly payment plan.

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By Silverpop Systems Inc.

Silverpop is a marketing automation software that allows you to improve the way you engage with your customers. There are 4 types of software available: marketing platform, marketing automation, email marketing, and mobile customer engagement. It can be used in various industries, including retail, high tech, financial services, and more.

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By LeadSquared Inc.

LeadSquared helps to improve your revenue by sending more leads to your business, so that you can sell more to your customers. It features lead capture automation, marketing automation, sales acceleration, as well as sales analytics. It offers three different pricing options: Basic, Standard, and Enterprise, with annual billing option.

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By Numa Group LLC

Drip offers a simple and lightweight marketing automation software, without any unnecessary features. It provides features such as subscriber tagging, email address capture, best lead identification, targeted email sending, performance tracking, app integrations, complete marketing automation, and more. There are 4 pricing options available: Basic, Pro, Business, and High Volume.

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By SharpSpring, LLC.

SharpSpring is a powerful and affordable marketing automation software for agencies and business. It features behavioral email automation, high-converting dynamic forms, leads engagement, VisitorID identification, built-in CRM, call tracking, accurate data, 3rd party integrations, and social links. The pricing is set depending on the type of business you are running.

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Hatchbuck is a sales and marketing software for small business designed for its simplicity and efficiency. It provides three important automation tools for your business, including email marketing, small business marketing automation, and small business CRM. It is offered in three different pricing options, including Starter, Standard, and Deluxe plans.

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By Appboy, Inc.

Appboy helps to solve your app abandonment problem by automating your marketing process. It provides segmentation, multi-channel delivery, messaging campaigns, and real-time big data. It features multivariate testing, intelligent delivery, user segmentation, installs attribution, polygon location targeting, analytics, user permission, conversion tracking, re-targeting campaigns, action-based delivery, connected content, and personalization. Appboy also is a push service provider which helps mobile marketers in building relationships with their clients. It helps clients to connect with their customers, while driving engagement as well as ROI. The sophisticated multiple channel messaging and audience segmentation let brands to make use of the information from user profiles for creating and automating marketing campaigns and building dialogues with the audience across channels and devices at scale.

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Oracle Eloqua

By Oracle Corporation

Oracle Eloqua helps to plan and automate your marketing process, while creating a better customer relationship. It features digital body language, audience segmentation, lead scoring, lead nurturing, and campaign analysis. It can be used in various aspects of your business, including lead management, marketing measurement, sales enablement, and web marketing.

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By SimplyCast Interactive Marketing Ltd.

SimplyCast provides various software to help automate your marketing process, including marketing automation, Agency365 Solution, web tracking, CRM, live chat, email marketing, SMS marketing, fax marketing, and more. The software can be used in various types of industries, including automotive, education, emergency, financial, government, healthcare, legal, real estate, and more.

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By Demandbase, Inc.

Demandbase is a cloud-based B2B marketing platform to help you engage more with your target companies. It allows you to attract valuable companies, engage your target accounts, convert your target accounts quickly, and provide better measurement for your performance. It features various technology partners, including Google, Oracle, Salesforce, and more.

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By adius Intelligence Inc.

Radius is a marketing intelligence platform that allows you to discover more customers and predict their behavior. It features Radius Insight to provide behavior analysis of your customers, as well as customer segmentation, Salesforce deployment, CRM re-deployment, and customer engagement. It provides data about location, industry, company size, and more.

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By Synchronous Technologies, Inc.

GreenRope helps to automate your marketing, attract more leads, and build better customer relationship for your business. It features CRM, marketing automation, email marketing, event management, predictive analytics, lead scoring, advanced marketing tools, video tracking, and more. It offers 7 pricing options: Starter, Pro, Premium, Powerhouse, Magnificent, Supreme, and Ultimate.

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By Bizible, Inc.

Bizible is a B2B marketing platform designed specifically for modern companies to automate their marketing tasks. It collects marketing data from various sources, such as organic SEO, ad networks, website, CRM, and marketing automation software. It offers 5 pricing options: Starter, Track, Optimize, Enterprise, and High Volume, with monthly payment.

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By RWI Solutions Ltd

Spokal is a WordPress-based email marketing automation platform which helps to grow your small business. It offers various marketing tools such as on-page SEO, off-page SEO, social media, keyword suggestions, content curation, keyword research, blog post, lead nurturing, competitor research, and more. It offers Starter, Essentials, and Team pricing options.

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Jumplead helps to convert your visitors into loyal customers with inbound marketing automation. It features lead tracking, contact CRM, landing pages, email marketing, automations, analytics, and integrations. There are four different pricing options available: Explore, Solo, Starter, and Pro, with monthly payment plan. The Explore plan is provided for free.

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By Callidus Software Inc.

CallidusCloud helps to automate and optimize your marketing in order to turn more leads into sales. It features marketing solution, territory and quota management, mobile learning, sales coaching, sales gamification, contract lifecycle management, and more. It offers four different pricing options: Marketing, Sales Execution, Sales Performance, and Lead to Money.

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By Kahuna Inc.

Kahuna provides a mobile marketing automation for your business, which allows you to create campaign, target customers, and create real-time personalization. It offers various engagement channels, such as push notifications, in-app messages, email, and Facebook Ads. It features real-time reporting, revenue and goal tracking, app uninstall, push opt-out, and more.

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By OutMarket LLC

OutMarket provides tools that you need to automate your marketing process, including social, search, email, publicity, CRM, analytics, automation, and templates. There are four pricing options available: Basic, Pro, Plus, and Enterprise, with monthly payment plan. A free demo is available upon your request directly via the website contact form.

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By Decisive Analytical Solutions LLC

Plumb5 is a marketing platform that performs real-time customer analytics. It allows you to know your visitors, gather insights, target certain visitors, increase your leads, build relationship with your visitors, and more. It features visitor analytics, personalization, content measurement, chat, mail campaigns, lead management, communities, social search, and unified profiles.

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SALESmanago provides a marketing automation software for eCommerce, B2B companies, B2C, and retail businesses. It features lead nurturing, lead generation, sales intelligence, inbound marketing, big data marketing, and more. There are 5 pricing options available: B2B Lead Generation, CRM & Contact Management, Email Marketing, Marketing Automation, and Marketing Automation Elite.

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By Trigue Corporation

eTrigue is an inbound and outbound marketing automation software that helps to find your best prospects and turn them into leads, with real-time results. It features email marketing, marketing automation, campaign builder, lead scoring, visitor tracking, conversion reports, event management, and more. The pricing is based on the database size.

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By Forward I.T. Solutions, LLC

Net-Results is a marketing automation software that helps to automate your marketing tasks and grow your business revenue. It features lead generation, lead management, sales management, 3rd-party integrations, and Net-Results mobile. It offers one pricing option that provides you with every feature of the software in one marketing automation platform.

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By Salesfusion Inc.

Salesfusion is a marketing automation platform that helps to deliver qualified leads into your business. It features lead-to-revenue system, email marketing, lead capture, website tracking, lead scoring, event management, social marketing, campaign management, and CRM connections. It offers four pricing packages: Core Package, Performance Pack, Contact-Based Pricing, and Add-On Packs.

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By LeadRocket, Inc.

SalesGenius helps to make your marketing process simple, easy, and affordable for small business and pro marketer. It features email marketing, real-time sales results, demand generation, marketing automation, as well as sales and marketing alignment. There are three different monthly pricing options available: Startups, Small Teams, and The Big Guns.

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By BrandMaker GmbH

BrandMaker is an all-in-one and end-to-end marketing resource management software for various industries, including financial services, manufacturing, logistics, and franchise. It offers various products, including planning and budgets, job management, digital asset management, Web2Print, Web2Web, product information management, shopping cart, and reporting center. It offers Standard, Advanced, and Enterprise plans.

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Leadsius is a marketing automation software for small business that helps you to convert more leads into revenue. It features lead nurturing, lead qualification, lead management, lead analysis and reporting, web form creator, landing page creator, email marketing, and website visitor tracking. It offers Free, Starter, Professional, and Enterprise plans.

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By Distribion, Inc.

Distribion is a distributed marketing platform that offers easy multi-channel marketing for your business, with various automation features. It features a centralized marketing control, marketing asset management, email marketing, social media marketing, micro-site and landing page, forms and surveys, print and direct mail, storefront, sales enablement, marketing automation, and integration.

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By Allocadia Software Inc.

Allocadia is a marketing management software designed for enterprises to manage their investments and marketing performance. It features an easy-to-use design, end-to-end management, multiple currencies and languages, enterprise solution, full integration, advanced budgeting and planning, and flexible configuration. It provides three pricing options: Marketer, Team, and Enterprise, with monthly payment.

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By CommuniGator Ltd

CommuniGator is a simple marketing automation software designed to monitor your customer behaviors. It features drip marketing, lead nurturing, lead scoring, follow-up campaign, page scoring, and re-marketing. It also offers additional marketing tools such as GatorMail, GatorLeads, GatorDocs, GatorEvents, GatorSurvey, GatorData, and GatorSocial. It provides CRM integrations and custom integrations.

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By Genoo, LLC.

Genoo is a complete marketing system that focuses on engaging your customers. It features email marketing automation, website CMS, WordPress plugin, call-to-action library, lead tracking and scoring, landing pages, lead capture forms, social media, SalesView CRM, and comprehensive analytics. It offers Standard, Premium, and Elite pricing options, with monthly payment.

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Right On Interactive

By Right On Interactive

Right On Interactive is a customer lifecycle marketing software designed to focus on improving your customer relationship. It helps you to win new business, keep your current customers, and grow better relationships with your customers. There are three different monthly pricing options available: Outreach Package, Engagement Package, and Lifecycle Package.

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Lead Liaison

By Lead Liaison LLC

Lead Liaison helps to accelerate your sales while automating all your marketing tasks. It features visitor tracking, real-time alerts, email marketing, surveys, send and track, streamer, duplicate management, CRM integration, lead distribution, tracking URLs, lead scoring, and more. You can get a price quote by requesting it from the company.

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Firecart is an eCommerce Marketing Automation Software helps to automate marketing strategy & promotions more effectively. This tool help to create email newsletter, create segmented audience, create referral marketing program, lead nurturing program, landing page creator, send abandoned cart email and more. There are Four pricing options available: Enterprise, Small & Medium Business (SMB), Startup and Outbound Communication with monthly payment plan.

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