Mobile Analytics

Mobile app analytics are for the app developers who wants to track various user activities of app user. Many of these analytics support multiple platform including iOS and Android and provide valuable and actionable data to the developers.

Below are some leading analytics platform available in the market today.

Countly is a mobile analytics platform that allows you to get deeper insights about your mobile marketing performance. It features real-time dashboard, mobile app and game analytics, SDKs, plugins, user profile information, event timeline, track funnels progress, user categorization, session durations, white label, and more. There are three pricing options available: Professional, Business, and Enterprise. Countly also offers a push notification service that helps its users to retain users, increase loyalty and satisfy subscribers with push messages. It also lets their users re-engage with their users anytime, anytime with push services. The tightly integrated analytics features of Countly give the clients a complete view of app behavior when users receive push notifications. It also offers services for well-known mobile platforms such as iOS and Android.

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App Annie

By The App Annie Europe Limited

App Annie is an app analytics software that helps you to make better decision for your mobile marketing. It features rank history, reviews and feature tracker, App Store Keyword Optimization, download and revenue estimates, app usage estimates, and more. There are four pricing options available: Store Stats, Store Stats Pro, SMB Intelligence, and Enterprise Intelligence.

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By Mixpanel, Inc

Mixpanel is an advanced analytics platform designed for mobile and web. It offers Engagement Plans and People Plans, with various pricing options: Free, Startup, Business, Growth, Premium, Commercial, and High Volume. It features audience segmentation, powerful targeting, funnel analysis, customer retention analysis, cohorts, customer behavior, detailed reports, people analytics, activity feeds, mobile surveys, and more.

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AppsFlyer provides better mobile analytics for better mobile marketing results. It features clicks, organic and non-organic installs, conversion rates, revenue and ARPU, full funnel view, loyal users, any custom in-app metrics, aggregated and raw data CSV exports, push and pull APIs, real-time dashboards, and more. The pricing is set based on the non-organic install ranges.

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Google Mobile App Analytics provides analytic software for mobile platforms. It allows you to discover relevant users, integrate with Google Play, view traffic sources, get engaged with your audience, track events, measure your impact, create goal flow, and more. It features cost data import, dashboards, advanced segments, attribution model comparison tool, data-driven attribution, and more.

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By Char Software, Inc

Localytics is apps marketing and analytics software that supports all major mobile platforms. It features sessions, user profiles, push messaging, events, retention, in-app messaging, funnels, segments, attribution, filters, lifetime value, A/B testing, granular analytics, rich user insights, powerful segmentation, API access, raw data access, and more. There are two pricing options available: Pro and Enterprise.

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By Crashlytics, Inc

Crashlytics is a crash reporting solution designed for iOS and Android developers. It features various tracking parameters, including daily active users, top builds, daily new users, sessions per active users, monthly active users, sessions, retention, active users right now, percent crash-free users, and more. It offers three products: crash reporting, beta distribution, and mobile analytics.

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Tune (formerly Mobile App Tracking) provides marketing console for your mobile marketing, with a unified platform. It allows you to find high value channels, track app store ratings and reviews, compare various app store rankings, measure your mobile marketing performance, and more. The demo version of the software can be requested directly from the company.

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FlurryAnalytics is a mobile analytics platform provided by the Yahoo Developer Network, which helps to measure, analyze, and track your app performance. It allows you to optimize the mobile experience, gain big insights, perform complex queries, log user sessions, track user events, log errors, and more. The service is provided to you free of charge.

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Amazon Mobile Analytics

By Amazon Web Services, Inc

Amazon Mobile Analytics provides mobile app analytics solution to help grow your mobile apps. It allows you to optimize user engagement, track key metrics, gain deep insights, improve KPIs, deliver insights for popular apps, store app data, and more. The analytics service is provided for you free of charge for the first 1 million events.

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By adjust GmbH

Adjust is an attribution and analytics software for apps, which delivers the needed performance data that you can work with. It features flexible tracking URLs, open source SDK, full re-engagement, re-targeting tracking, integrated network partners, 100% privacy compliant, app insights, and more. There are four pricing options available: Basic, Business, Business Pro, Enterprise, and Flat.

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By appFigures, Inc

AppFigures provides app store analytics designed for iOS and Android developers. It features powerful reports, sales and ad tracking, hourly top charts, API access, email reports, hourly ranks, aggregated reviews, explore public app data, featured report, sub-user access, auto sync, and more. There are two pricing options available: Starter (free) and All Access (monthly payment).

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By Amplitude, Inc

Amplitude is a mobile analytics platform that includes app and web analytics. It features real-time dashboards, funnels and funnel drop offs, unlimited individual user histories, user segmentation, event flows, retention by cohort, revenue analysis, one-click data export, behavioral cohort analysis, direct SQL access, and more. There are three pricing options available: Starter, Premium, and Enterprise.

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By Upsight, Inc

Upsight is a mobile marketing and analytics platform designed specifically for app developers. It features unlimited data storage, customizable dashboard, core performance metrics, custom events, funnel analysis, cohort explorer, predictive lifetime value, dedicated resources, user targeting, in-app messages, push notifications, segment builder, campaigns, and more. There are two pricing options available: Free Edition and Enterprise.

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By Apsalar, Inc

Apsalar provides mobile and omni-channel analytics solutions, which provides three main products: Apsalar Audiences, Apsalar Attribution, and Apsalar DataSync. It features customer measurement, proven precision and reliability, measure retargeting, flexible and customizable platform, faster vendor performance test, enterprise-grade implementation, and more. It allows you to build high-performing audience, unite customer data, conduct analytics, and more.

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By Shift 6 Ltd

Appsee is a mobile analytics software that helps to increase your users’ satisfaction. It features user recording, touch Heatmaps, real time in-app analytics, automatic events, crash recordings, low footprint, easy integration, iOS analytics, Android analytics, conversion funnels, advanced account permissions, legal review, recording conditions, and more. There are two pricing options available: Premium and Enterprise.

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Roambi is a mobile analytics and mobile reporting software. It features app analytics, multiple platform support, analytics views, multiple data sources, data storage, data transmission, secure sharing, app lockout, user and group management, file and folder management, API calls, support portal, single sign-on, and more. There are three pricing options available: Starter, Business, and Enterprise.

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UXCam is a mobile analytics solution that helps to improve your user’s experience in using your mobile apps. It allows you to capture screen recording and track in-app touch interactions, find the right content to use, understand why users leave your app, and more. The pricing is set based on monthly visits in your app.

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AdX is a mobile application download tracking for Android and iOS platforms. It features global coverage, mobile analytics and optimization, managed solution, enterprise grade, 100% data security, 100% uptime, independent mobile analysis, real-time analysis monitor, campaign planning, and more. The software tracks all advertising sources, including social media, mobile search, banner search, email, and SMS.

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