Google Analytics

By: Google Inc.

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Overview

Google Analytics is a web analytics program provided by Google, which helps webmasters to analyze their website traffic. It helps to measure your audience’s behaviors within your website, analyze your campaign or advertising performance, manage your traffic data, and monitor your site conversion. Google Analytics is available for free and as a premium service. While the free service can be used by individual webmaster, the premium service is intended to be used for enterprise users, with more comprehensive features.

Top Features

Data Collection & Management

  • Collection & Configuration APIs
  • Cross-Device Data
  • Event Tracking
  • Google Tag Manager
  • Mobile SDKs
  • User Permissions

Data Consolidation

  • Data Import
  • Product Integrations

Data Analytics & Reporting

  • Acquisition Reporting
  • Audience Reporting
  • Benchmarking Reports
  • Cohort Analysis
  • Conversion Reporting
  • Custom Reporting
  • Ecommerce Reporting
  • Mobile App Reporting
  • Performance Reporting
  • Site Reporting
  • Reporting APIs

Data Activation

  • Alerts & Intelligence
  • Experiments
  • Remarketing

Specifications

Ideal For
  • Individual
  • Startup
  • Small Business
  • Mid Sized Business
  • Enterprise
Pricing Model
  • Free Plan
  • Custom Quote
Deployment
  • Cloud

Visibility

Overall Visibility Score 99.38

Score Influencers

  • Overall
  • Facebook
  • Twitter
  • Google Plus
  • Website Mentions
  • Estimated Visitors

Company Information

Company Name: Google Inc.

Founded In: 1998

Address: 1600 Amphitheatre Parkway, Mountain View, CA, USA

User Reviews (1)

Review By:

William Scott | Submitted On: December 31, 2015, 4:31 pm

Pros:

Free even for large traffic sites. Plenty of features. A solid product. No restrictions on allowed sites or traffic. Constantly evolving.

Cons:

Not much really. Google analytics is truly a market leader in everyway.

Overall:

There is no harm using this product. Its free (paid plans for enterprises with many more flexibilities) and offers everything one need to track visitor activity.

Rating:

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Google Analytics

By: Google Inc.

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