Not every visitor that visits your website will become a customer. So, retargeting will help you only target those users who have visited your website and already had an experience with your brand. For example, when people leave your website without buying anything retargeting helps you reconnect with them by displaying relevant ads as they browse the web, use mobile apps, or search on Google.
Here are some of the platforms that provide retargeting services to reach past website visitors and app users:
Adroll is the widely used retargeting platform. It makes retargeting simple and profitable for companies and agencies from small to big. It offers advertisers retargeting products for cross-platform and cross-device display advertising. Its marketing platform enables companies to use their own website data on consumer behavior to create personalized ad campaigns. Adroll’s strategic solutions offer custom attribution, control & transparency, dedicated & specific support, right data to find more customers, quick & easy setup, and partners in success.
Criteo is a global marketing technology company that enables e-commerce companies to leverage large volumes of data to effectively and efficiently engage and convert their customers. With its predictive software algorithms, coupled with deep insights into consumer intent and purchasing habits, they deliver highly relevant and personalized advertisements in real-time. Criteo’s dynamic retargeting and dynamic email products intelligently convert prospective customers into potential customers and re-engage existing ones.
Rubicon Project is a technology company automating the buying and selling of advertising. Rubicon Project’s Buyer Cloud is a platform for businesses to reach their desired audiences, brand engagement, customer acquisition, and results. Its products include Intent Marketing, Branding, Acquisition, and Site Retargeting. With the help of automation, businesses can create an infinite amount of query-capable audience data which can be used in real-time.
Perfect Audience is a retargeting platform that helps companies get more sales and conversions effortlessly by using their audience data to target ads with deep precision. Its features include conversion tracking, revenue tracking, powerful segmenting, detailed analytics, transparent billing, and much more. The platform assists businesses of all sizes to bring back those lost web visitors through Facebook ads and banner ads in the web in minutes.
Admedia is an advertising platform which connects advertisers to consumers across many channels. Its Remarketing service makes easy for businesses to reaching out to a large majority of internet users when it comes to converting users into clients. Admedia’s remarketing helps businesses to increase conversion rates, gain trust, and reputation for your brand. For both advertisers and publishers, retargeting helps you reach more customers and earn extra revenue.
Vizury is a digital CRM company. It offers a comprehensive range of marketing solutions which help brands acquire new customers and re-engage with customers through personalized marketing driven by Big Data. Vizury Convert is a product of Vizury that helps businesses run targeted campaigns which give their brands a lift and return on investment (ROI) on their marketing spend. In addition, it lets businesses personalize, target, monitor, reach, and optimize campaign metrics for developing smarter marketing strategies.
ReTargeter is a full-service display advertising company that specializes in audience targeting and retargeting. Their full suite of display solutions are designed to meet every business needs; including corporates, retailers, educators, and software companies. Its solutions help you optimize your marketing spend by serving targeted display ads to the right people at the right time. ReTargeter’s broad network also lets you narrow on your right customers through a variety of targeting solutions.
Magnetic is a technology company with a marketing platform for enterprises, agencies, and brands. Their Remarketing solutions help marketers find, keep, and bring back customers across channels and devices. Its dynamic creative engine helps drive conversions using creative, custom messages and personalized recommendations. Magnetic’s Remarketing solutions span all media types including Facebook, native, video, and display in order to connect precisely with the intended prospect on the right device.
Admedo is a self-service online advertising platform that focuses on developing performance-driven tools. The platform allows you to run effectively multi-programmatic advertising campaigns, across online display, mobile, and video. From advertisers to agencies and publishers, it helps create and execute profitable and efficient online advertising campaigns. With Admedo programmatic advertising solutions, businesses can drive new leads, run effective campaigns, and build stronger brand awareness.
ReTargeting Base is a self-serve advertising platform for marketers and agencies. The platform has been designed from the ground up to simplify the real-time internet advertising experience for businesses. Retargeting Base is an easy to use and transparent software while still giving you all the power tools you need, offer greater insights, reduce costs, and help users achieve more in their effective professional marketing strategies.
Nextperf is an online advertising services platform that offers diverse audience targeting and retargeting solutions. Its product suite is built to help marketers achieve greater performance results, enhancing the efficiency of display, media, and return on the ad spend. It provides a highly-scalable platform which helps you take control of your display media by combining the real-time user analysis, real-time bidding, and dynamic content creation.
G4 Native provides retargeting solutions for Facebook and leading publishers. It enables advertisers and agencies to create, run, measure, and optimize retargeting-driven display campaigns from a single platform. It offers personalized advertising, native retargeting, and custom solutions. Its native retargeting drives 15 times higher CTRs than display banner ads, and delivers reach, performance, and volume to your campaigns. In addition, it extends your dynamic FB strategy to new inventory making integrations seamless and impactful.
Retargeting is a marketing automation software for e-commerce businesses. It helps online businesses better communicate with their prospect and clients in order to boost sales and performance. The software assists to boost your sales by getting back your customers that leave your website without purchasing, increase your website traffic at lower cost, grow your customers engagement and their lifetime value. Retargeting will help you sell more by offering live triggers, e-mail triggers & reminders, SMS triggers, and multi-testing features.
Meteora is an online advertising technology that specializes in “customized audience targeting” harvesting site traffic into segmented audiences for highly specific ads across the web. By tracking website users, compiling 3rd party user data that fits advertiser goals, and optimizing ad delivery through real-time bidding strategies, Meteora provides an unmatched level and quality of online targeting. Through its retargeting ad campaigns, businesses can connect with their customers and bring them back to generate leads.
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