Social Media Analytics

Social media analytics software can help you to track your social activity, including brand mention, social activity influence and much more. These analytics are essential for small business or enterprises who rely on social media marketing.

Below is a list of leading software which can help to track various social media activities.



By Socialbakers a.s.

Socialbakers provides social media statistics, monitoring, and marketing tools that help you to win new clients for your business. The Socialbakers tools include Social Media Analytics, Social Media Builder, Social Media Ads, Social Media Listening, and Executive Dashboard. The analytics tool features all-in-one interface, performance comparison, professional reporting, on-the-go reporting, true Facebook insights, and more.

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By Simply Measured, Inc.

SimplyMeasured is an easy social media analytics and measurement software that helps to optimize your social media marketing and strategy. It features profiles analytics, audience insights, content and campaign performance, brand and hashtag monitoring, cross-channel analysis, competitive analysis and benchmarking, social advertising analytics, and more. There are three pricing options available: Social, Professional, and Enterprise.

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By Mention Solutions SAS

Mention is a real-time media monitoring application that helps to keep track of all your social media activities. It allows you to monitor in real time, react in seconds, analyze your statistics, work smartly and quickly with your team, access the software anywhere, and more. It offers four pricing options: Starter, Growth, Company, and Enterprise.

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FollowerWonk is a Twitter analytics software that helps to analyze your business growth on Twitter. It allows you to search Twitter bios, compare Twitter accounts, breakout your followers, contrast your Twitter relationships, match your activities, and follow or unfollow Twitter profiles easily. You can use this software immediately after connecting your Twitter account with it.

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Brandwatch Analytics

By Runtime Collective Limited

Brandwatch Analytics is a social media analytics and social media intelligence platform designed specifically for businesses. It features marketing measurement, competitor benchmarking, influencer identification and outreach, market research, reputation management, great data, owned media tracking, team collaboration, and more. The free demo version of the software can be booked directly via the website without commitment.

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By Talkwalker Inc.

Talkwalker provides social media monitoring and analytics tools that provide actionable insights about your social media marketing. It features monthly new results, data storage, historical data access, multiple social media support, page analytics, performance analytics, user analytics, competitive analytics, detailed reporting, and more. There are four pricing options available: Free Search, Basic, Corporate, and Enterprise.

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By Sysomos Inc.

Sysomos provides social media monitoring tools with unlimited searches and unlimited results. It features Social Intelligence, Sysomos Map, and Sysomos Heartbeat. The Social Intelligence solution helps you to make better business decisions. The Sysomos Map provides a search engine service for social media platforms. The Sysomos Heartbeat helps to measure the success of your marketing.

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Zoho Social

By Zoho Corporation Pvt. Ltd.

Zoho Social is a social media analytics platform that helps you to gain deeper insights about your social media marketing. It allows you to reach the right audience for your business, measure and analyze your campaign, collaborate with your team, listen and engage instantly with your audience, and get detailed reports for your marketing process.

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ViralWoot is a Pinterest analytics and promotion tool that helps you to promote visual content on Pinterest and track your marketing efforts. It allows you to gain Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins, analyze your Pinterest marketing, and more. You can get started using the software free of charge.

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By Conversely, Inc.

Crowdbooster is a social media analytics software that helps to measure and optimize your social media marketing. It features multiple users and access management, dedicated account manager, real-time audience metrics, customized recommendations, social media scheduler, post scheduling, weekly email reports, onboarding program, and more. There are four pricing options available: Gold, Silver, Bronze, and Platinum.

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Rival IQ

By Rival IQ Corporation.

Rival IQ is a digital marketing analytics software that helps digital marketers to analyze their competitors. It features multiple competitor tracking, social analytics and top content, manage multiple landscapes, SEO keywords ranking, white label PPT export, extended social content history, dedicated account management, and more. There are three pricing options available: Hero, Champion, and VIP.

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By Brand24 Inc.

Brand24 is a social media monitoring and analytics tool that helps to bring your social media conversations in one place. It features influencer score, sentiment analysis, collaborative work, topic grouping, social search, competitor knowledge, mobile applications, automated PDF reports, additional logins, white label, and more. There are three pricing options available: Plus, Premium, and Max.

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IBM SM Analytics provides social media analytics solutions to track your audience’s sentiment toward your business in social media. It allows you to measure customer sentiment across multiple social media platforms, gain insights about your customer relationship, monitor your reputation in social media, and more. The software is offered as a Software as a Service.

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Crimson Hexagon

By Crimson Hexagon, Inc.

Crimson Hexagon provides a social media analytics platform that gives workable data for your business. It features data sources, topic discovery, text analysis, interest affinities, and social accounts monitoring. It allows you to index data from various social media platforms, discover interesting topic for your social media posts, review your social media conversations, and more.

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By Unmetric Inc.

Unmetric is a social media analytics platform that is designed specifically for brands. It features support for all major social networks, unlimited users, no audience size restriction, historical data, unlimited searches, brand performance comparison, engaging content creation, brand information analysis, and more. It offers three pricing options: Pro, Pro+, and Premium, with PAYG plan available.

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Digimind is a social media monitoring software designed for business, with competitive intelligence. It allows you to know your audience, measure your marketing ROI, and generate impressive reports. It features unlimited users, dedicated account manager, monitoring module, analysis module, engagement module, TOP reputation module, and ROI measurement module. It offers one simple monthly pricing option.

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Synthesio is a social media monitoring and analysis tool that provides social intelligence for your customers. It features wide data coverage with more than 50 languages and 200 countries, unique Synthesio Rank to measure relevance and impact, Synthesio Social Reputation Score with competitive analysis and crisis monitoring, and more. The free demo version is available.

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By Trackur Inc.

Trackur is a social media monitoring and sentiment analysis software with affordable pricing. It features full media monitoring, unlimited mentions, fresh results, dashboard and email alerts, unlimited saved searches, influence and sentiment analysis, custom fields, group by profiles, unlimited client logins, and full white labeling. There are three pricing options available: Plus, Premium, and Ultimate.

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Cision is an intuitive social media management platform that includes four main software: Social Engagement, Social Media Analytics, Social Media Integration, and Social Media Listening. The social media analytics feature sentiment analysis, social reporting, and competitive analysis. It allows you to track mentions and sentiments, access detailed reporting, monitor your social media performance, and more.

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Netbase Listen

By NetBase Solutions, Inc

Netbase is a social media analytics platform with latest technology, worldwide reach, and VIP treatment. It features real-time social data visualization, create relevant social media content, analyze winning market share, high-performing campaign identification, track customer emotions, and more. It offers various products, including The Netbase Platform, Audience 3D, Engage and Publish, and The NLP Advantage.

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By Locowise Ltd

Locowise is an easy-to-use social media analytics software that brings quick and accurate data from your social media interactions. It features accurate data analysis, campaign performance analysis, competitor analysis, fast customer support, faster social media analysis, custom dashboards, custom reports, and constant updates. It offers three pricing options: 3 Profiles, 10 Profiles, and 20 Profiles.

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By Geofeedia, Inc.

Geofeedia is a location-based social media monitoring software that helps businesses gather their social media conversations from around the world. It allows you to monitor any location, filter any search, visualize social activity, analyze your results, alert automatically, archive in the cloud, export your data, and more. A demo version of the software is available.

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Radarly is a social media intelligence solution, with brand and social media performance monitoring. There are four pricing options available: Starter, Starter+, Business, and Enterprise. It features customized support, massive daily data sources, real-time processing and data handling, brand and product management, social CRM, insight and trend analysis, breakthrough performance indicators, competitive benchmark, and more.

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By Binary Bits LLC

Socialdraft is a social media calendar software that allows you to take control of your social media within one platform. It features multiple social media support, message scheduling, content calendar, photo sharing, TrueTime, bulk scheduling via Excel, export media plan, custom URL shortener, and more. It offers three pricing options: Genius, Super Genius, and Enterprise.

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By Zoomph, LLC.

Zoomph is a social media marketing and influencer engagement software which helps you to outrank your competitors with accurate analytics. It features social search, volume and social reach analytics, collage and social hub, mobile apps, content moderation, Twitter polls, multiple event display layout, and more. It offers four pricing options: Free, Basic, Pro, and Premium.

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