Web Analytics

Modern website analytics software can not just help to track visitors, but they provide detailed and actionable insights related to the visitor activity and behavior.

Below is a list of some top software for individual websites to enterprise customers.

Google Analytics is a web analytics program provided by Google, which helps webmasters to analyze their website traffic. It helps to measure your audience’s behaviors within your website, analyze your campaign or advertising performance, manage your traffic data, and monitor your site conversion. Google Analytics is available for free and as a premium service. While the free service can be used by individual webmaster, the premium service is intended to be used for enterprise users, with more comprehensive features.


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By Space Pencil, Inc.

KISSmetrics allows you to monitor your visitor behaviors when they browse your website. With simple and easy-to-understand analytics report, you can increase your site conversion with this tool. It gives you recommendations about what you need to do to increase your site conversion. With this tool, you know exactly how your site performs and what to do to increase its performance. A 14-day free trial is available, along with four different monthly pricing options: Starter, Basic, Professional, and Enterprise.

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By Roxr Software, Ltd

Clicky offers a complete web analytic features that help to improve your site performance and monitor your progress in real time. Aside from providing a real-time web analytics, Clicky also provides the details about the actions of your individual visitors, Heatmaps, uptime monitoring, on-site analytics, alerts, and more. Clicky offers a free web analytics tool with limited features, as well as various pricing plans to choose: Pro, Pro Plus, Pro Platinum, and Custom plan.

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By StatCounter.com

StatCounter is a simple web analytics tool to monitor visitor activities within your website. It is a free service, with various paid pricing plans based on the log size and the monthly page load limit of your website. StatCounter can be installed in almost all CMS platforms as well as in the regular HTML website. The focus of this software is to monitor real human activities within your website accurately, and deliver the data to you in real time.

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MOZ Analytics provides a comprehensive traffic data from your website, which helps you to keep track of your site performance. It gives a beautiful visual graphic presentation of your traffic data, analysis of your competitors, and insights you can follow to improve your traffic. All your site performance data is delivered to you in one simple report. It has four main pricing plans: Standard, Medium, Large, and Premium. It also offers a 30-day free trial for new users.

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HiStats is a free web analytics tool that provides unlimited traffic monitoring, with various features that give you valuable insights about your site performance. It comes with a solid privacy control, detailed report, real-time data, Geo-location, and log analyzer. It can be installed in any type of website, and the installation procedure only requires you to add some lines of codes into your website’s HTML page. You can choose between hundreds of counters that you can install on your website.

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Chartbeat helps to find out what makes your visitors tick and gives recommendations on how to adapt your website to their interests. This allows you to attract more visitors to your website and keep them on your site. It helps businesses to build loyal customer base and attract regular visitors to their website. This web analytics service is targeted for enterprise users. A free trial account is available, which can be requested by contacting the Chartbeat team directly.

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Piwik provides an open-source platform for web analytics, which helps you to get important insights about your website visitors. With this tool, you can monitor how your visitors interact with your website and how to improve your marketing campaign. Whereas Piwik is an open-source platform that can be downloaded for free, a professional Piwik web analytics solution is available, and it is offered as a service for enterprise users. A free trial is available for the Piwik Pro service.

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Inspectlet is an innovative web analytics tool that allows you to inspect what people are doing on your website, and you can replay what they do whenever you want. Inspectlet has a playback feature that allows you to record visitor’s activities within your website, so that you can replay their activities later. With this feature, you can learn more things about your potential customers, and what makes them want to buy on your website. A free plan is available.

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By Woopra, Inc.

Woopra allows you to understand your customers more by tracking their activities within your website, as well as within your apps, emails, and more. It provides customer profiles, real-time analytics, as well as real-time notifications. This tool can be integrated with various other tools in just a few clicks, such as MySQL, WordPress, HubSpot, Marketo, Olark, and so on. A free 30-day free trial is available for new users, along with two different pricing options: Small Business and Enterprise Edition.

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By ClickTale Ltd

ClickTale is a web analytics tool that not only monitor your visitors’ behaviors, but also help create a better experience for them on your website. ClickTale comes with various features that help to improve your visitor satisfaction, which in turn help to grow your business. The features included in this analytics tool include insights, Heatmaps, conversion funnels, replay session, and tag management. ClickTale is targeted to enterprise users, with a free trial plan available for new users upon request.

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By Go Squared Ltd.

GoSquared provides an all-in-one customer analytics tool that helps you to understand more about your customers. This tool can be used on various platforms, such as mobile, desktop, and web platforms. It works by monitoring your customer’s behaviors within your website, and then report it in one place, with easy-to-understand data. It works in real time, so that you know exactly what your customers are doing right now. There is a free plan available with 1,000 data points limit.

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By Ptmind, Inc.

PTEngine is an analytics and heat map tracking platform which allows multi device monitoring, click heat map, scroll reach tracking, event tracking, funnel optimization, real time visitor tracking and many more features for online businesses to monitor their website's traffic. The pricing depends on number of visitors. Free plan allows limited number of visitors with some basic features.

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By Hotjar Ltd.

Hotjar offers all in one solutions for collecting various information from website information and optimise accordingly. Some top features includes user testing (feedback collection), survey and feedback poll creation, form analytics, conversion optimization and heatmap creation. There are free as well as paid plans. Free plan also offer many useful features with three months data storage limitation. There is also option for web marketing agencies to sign up as an agency and create brandable platform for their clients.

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ShinyStat provides all-in-one web analytics solution that helps you to know more about your visitors, engage with them more, and keep them coming to your website. It consists of five different analytics tools: web analytics, video analytics, mobile analytics, app analytics, and survey. ShinyStat service is available for free, with three different pricing options available: ShinyStat Pro, ShinyStat Business, and ShinyStat ISP. A 30-day free trial is available for all paid options of this web analytics tool.

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By Mouseflow ApS

Mouseflow enables you to track your visitor’s movements within your website, record their activities, and replay those activities whenever you want. On top of that, this tool also provides Heatmaps for your website, showing the areas most visited by your visitors. With the combination of these features, Mouseflow can help to boost your site conversion and increase your website revenue. A free plan is available, with five different pricing plans being offered: Small, Medium, Large, Extra Large, and Enterprise.

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By Webtrends Inc.

Webtrends is a digital analytics tool that you can use on your website, which allows you to monitor your website performance and visitors’ behaviors. Webtrends consists of four main components which you can use in different platforms: web analytics, mobile analytics, social analytics, and SharePoint analytics. It features unlimited data collection, multi-platform monitoring, custom dashboard, custom reporting, and custom metrics. The service is targeted to enterprise users, with no fixed pricing plan available for the service.

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By etracker GmbH

eTracker is a web controller suite, which provides more than a tracking service for your website. It gives you the ability to get the most comprehensive data about your website traffic, and use the data to improve your website quality over time. With a clear user interface and dynamic real-time tracking, the data is delivered in the most detailed yet simple report. There are three basic pricing plans offered by eTracker: Silber Edition, Gold Edition, and Platinum Edition.

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By Webtrekk GmbH

Webtrekk Analytics provides you raw data about your website traffic, which you can then filter and segment according to your needs. The data are gathered real-time, and they are displayed in real time as well. Webtrekk gives you the ability to handle massive volumes of data, with Heatmaps, visual click path, process maps, data leakage prevention, and retroactive calculations. This analytics tool is targeted to enterprise users, and live demo is available upon request.

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Lucky Orange

By Lucky Orange LLC.

Lucky Orange is a simple web tracking software that allows you to monitor what your visitors actually do on your website. You can monitor their clicks and mouse movements using the recording feature within the software. You can also see the number of visitors that are currently online in your website, and you can see the number changes in real time. The tool is available in affordable pricing plans, with a free trial plan available for new users.

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By Awio Web Services LLC

W3Counter offers a free website analytics tool with easy installation. You can customize your visitor counter within your website and get relevant analytics data, such as real-time reports, conversion tracking, click fraud monitoring for PPC campaigns, and so on. You can see the traffic information according to various categories, such as the device your visitors are using, their location, link sources, and recent visitors. This tracker is useful to be used for individual and small business users.

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AT Internet provides a robust web analytics solution to help improve your website performance in various platforms, including social media platforms and mobile apps. It provides key features such as standard analytics, user experience optimization, visitor behavior monitoring, and accurate tracking for rich media formats, with multi-channel analytics, advanced reporting, and soft tagging. There are no available pricing options with this service, which requires you to contact the company directly if you want to use their service.

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Open Web Analytics is a downloadable web analytics software created with PHP, MySQL, and JavaScript programming. It is available as an open-source software, which has GPL v2 license, allowing you to use the software for free. With this software, you can track unlimited websites, get real-time data about your website usage, create custom event tracking, use conversion goals and goal funnels, produce click Heatmaps for your site, and more. It can also be installed within WordPress and MediaWiki platforms.

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By OneStat International B.V.

OneStat provides real-time web analytics tool that helps you to improve various aspects of your website, including online sales, visitor experience, and return of investment. The data provided by this software include real-time traffic, page views, visitor reports, detailed search engine analysis, referrer reports, location reports, and ISP data. It also comes with click fraud detection. OneStat is available in four different pricing plans: Pro, Premium, Adworks, and eBusiness. A free 4-week trial is available for new users.

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By Net Applications, Inc.

HitsLink gives a complete web analytics tool with beautiful user interface. With this tool, you can take a look at every aspect of your website traffic, including key performance indicators, traffic sources, top pages, and latest visitors. You also get full reports on your e-commerce, social media, and mobile activities within your dashboard. This tool enables you to get valuable insights about your website performance. A 30-day free trial is available, with three different pricing options: Professional, Enterprise, and Platinum.

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By Creationshop Limited

GoingUp is a combination between web analytics and SEO tool, with the main goal in mind: to help you rank high in the search engine. The web analytics feature helps to measure your site performance, and the SEO tool helps to improve it. With this software, you can monitor your sales, improve your SEO strategies, and evaluate your conversion rates. GoingUp offers free SEO tools that can be used to help webmasters achieve the top ranking in SERP.

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By Fastest Forward LLC.

Gauges provides a simple web analytics solution that offers important traffic data from your website in the right way. With this tool, you can monitor your traffic based on three main categories: general overview, demographics, and management. You can also see your visitors’ activities with AirTraffic Live, a feature that allows you to see visitors’ activities in real time according to their location. Gauges offers a 7-day free trial plan, with three main pricing options: solo, small, and large.

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Mint is a web analytics tool that provides the data about your visitors’ interests. With this tool, you can understand what your visitors are looking for on your website, and what interests them. The features available in this tool include page visits, referrers, searches, pages, seeds, user agents, and real estate. Mint is designed to be easy to install, and you need to purchase a license for the software in order to use it.

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By Rawsoft, Inc.

FoxMetrics provides an accurate customer targeting and analytics tool to help monitor your sales and conversion, as well as improve your business revenue. Your customers’ activities are monitored in real time, and the data are updated on your dashboard as it happens. The features of this tool include actionable key performance indicators, customer life-cycle, third-party integrations, and multi-device analytics. FoxMetrics is available in four different pricing plans: Small, Medium, Large, and High Volume, with 14-day free trial.

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Angelfish Analytics is a digital analytics software that provides secure analytics with detailed reports that can be integrated with various platforms. It can be used along with Google Analytics, Intranets, SharePoint, and many other platforms. The tool is available as a downloadable software that needs to be installed on the client device. A free trial version of the software is available, with two different yearly pricing options: Standard and The Grand Deal.

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