By: Affinitiz SAS
Agorapulse is a social media management software for three social media platforms: Facebook, Twitter, and Instagram. It features unlimited application use, content creation, post and comment management, unlimited download, personalized qualification form, advanced statistics, tweet scheduling, automated moderation, monthly reports, unlimited admin, and more. There are four pricing options available: Micro, Small, Medium, and Custom.
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Most businesses and brands are waking up to the power of social media and therefore concentrating their strategy and budgets towards it progressively. Dedicated social media teams are being built to oversee a brand’s social media strategy. The social media teams are given the task of building the brand’s image on different social media channels and ensuring that the brand maintains a positive perception among its target audience. Their task also involves fire fighting content fiascos and diminishing the effects of bad reputation events.
Need for tools like Agora Pulse
Their task, therefore, is well cut out and requires them to use a range of tools to accomplish them. One of the prominent tools used across social media teams of different brands is agora pulse. It is a social media marketing management tool that offers features such as easy message management, automated inbox assistant, and ad comments management among many more. These features help the brands in engaging with their target audience. Additionally, it also offers real-time collaboration features as well as automated moderation features.
Publishing, scheduling and authorization options
The tool also offers a range of publishing tools that make publishing posts on social media very convenient. The tool also lets the user schedule time-sensitive content, queue tried and tested content to the newsfeed, and organize queue categories. In addition to these, the tool also provides the tool also offers authorization options that let the social media manager take control of the page and assign authority to team members to moderate and approve posts. The Bitly integration further helps the brand evaluate the performance of different content pieces and segregate high traffic generating content from the lower ones.
The tool further offers options to monitor the overall social media performance of a brand, listen to what the audience is talking about the brand and get a hang of the customer sentiment, and find content by setting up different parameters. It also lets the team members collaborate by offering them access to the content calendar and activity tracker. It also offers them options to share and discover team notes and download team activity reports.
Company Name: Affinitiz SAS
Founded In: 2011
Address: 17 rue Reaumur 75003, Paris, France
Facebook ID: AgoraPulse
Twitter ID: AgoraPulse