By: Amplitude, Inc

Amplitude is a mobile analytics platform that includes app and web analytics. It features real-time dashboards, funnels and funnel drop offs, unlimited individual user histories, user segmentation, event flows, retention by cohort, revenue analysis, one-click data export, behavioral cohort analysis, direct SQL access, and more. There are three pricing options available: Starter, Premium, and Enterprise.

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Amplitude Quick Info

Amplitude is a service that collects user interaction data for its clients and then recommends them on how they can improve their services accordingly to get better feedback and improve customer base for their business. It is a great tool for organizations thinking to deploy digital marketing techniques or increasing customer base as they get to analyze the behavior of users and make the right decisions. Found in 2012, Amplitude currently provides its services to thousands of organizations from different sectors, including big names like – Cisco, PayPal, Samsung, and Yellow Pages.

Strategize and Approach

Amplitude provides organizations with user interaction data so that they can devise the customer attraction strategy accordingly. Making a new strategy involves understanding areas like how users have interacted with your platform till now, its result on the business, and how the organization can progress from this point onwards. To achieve the answers to these questions, Amplitude provides businesses with graph visuals and simple statistics. These numbers play an essential role in deciding how organizations increase their user engagement.

After analyzing the platform statistics, the next step for the organization is to optimize the features of the functions that users engage with so that things improve for users, and they use the services more often. Amplitude can be used to test each feature in the product provided by the organization. It displays the value of what was the most used section in the product, and within a section, which function was highly used as compared to other functions.

They can decide the benchmark for % of users for each function and then act accordingly as per the data provided by Amplitude and make decisions. Either they can further improve the tools and functions in demand, or eliminate the ones with shallow usage, or do both, as it suits them.

Improvise and Optimize

Amplitude also allows organizations to map how an average user interacts with their platform, and study where do they click or interact most, and what specific part of UI attracts them more than other parts. They can study how a user eventually interacts what parts before getting subscribed to their service, and based on these observations, they can make changes in UI so that more users interact the way the organization wants.

Amplitude is the perfect analytics service for organizations that aspire to grow and become the preferred choice by more and more customers.

Top Features

Core Features
  • Real-Time Reporting
  • Hourly Segmentation
  • Conversation Funnels
  • Data Retention
  • Revenue Analysis
  • Custom Event Properties
  • Unlimited User Streams
  • Custom User Properties
  • User Pathfinder
  • Behavioral Cohorting
  • Advanced Behavioral Analytics
  • Accessing Raw Data
  • Dashboard SQL Editor
  • API Access
  • Exporting Data
  • Date Annotations
  • Custom Dashboards
  • Dashboard Email Reporting
  • Shareable Links
  • Email Alerts
  • Team-Based Permissions
  • Third-party Integrations
  • Attribution Integration
  • A/B Testing
  • Marketing & Push Notifications
  • SQL Visualization

Company Information

Company Name: Amplitude, Inc

Founded In: 2012

Address: 185 Berry Street Suite 4807, San Francisco, CA, USA

Facebook ID: amplitudemobileanalytics

Twitter ID: amplitudemobile

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