A professional Twitter marketing software that allows you to manage multiple Twitter accounts, engage with your audience, and monetize them.
Top Ten Audiense alternatives are (1) Tailwind (2) Agorapulse (3) Iconosquare (4) Oktopost (5) Shoutlet (6) Engagor (7) LinksAlpha (8) BuzzBundle (9) GroSocial and (10) MavSocial
Manage your Pintrest and Instagram using Tailwind's platform with features such as Scheduling, Marketing, Reporting and Analytics.
Agorapulse is a social media management software for three social media platforms: Facebook, Twitter, and Instagram.
Used by more than 25000 businesses and individuals, the platforms allows to connect Instagram as well as Facebook marketing solutions.
Oktopost is a social media management platform for business to business marketing.
Shoutlet is an enterprise social media management software that helps to build your business across various social media platforms.
Engagor provides a social media management platform and analytics tool for businesses.
LinksAlpha is an easy-to-use social media software that helps to monitor and analyze your social media audience.
It features unlimited social profiles, easy profile switch, wide social media coverage, message posting across...
It allows you to create successful Facebook contests and promotions, customize your Facebook and Twitter...
It features smart visual content management, access approved digital content, easy file organization, campaign planning...
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It features multiple networks, scheduler, message assigning, bulk post upload, target pages, sharp social statistics...
It features unlimited missions, metrics and reporting, intelligent agent, task board, team collaboration, third-party integration...
It features content planning, moderation, governance and workflow, global management, content discovery, paid optimization, asset...
When Startups and enterprises start with online marketing they are often found to have an enthusiastic approach. However, the initial enthusiasm is mostly short-lived as many of them fail to realize the desired results.
One reason for this can be the lack of use of an appropriate medium and maybe an ineffective marketing strategy, but the most prominent one is the failure to find the right target audience. Even large corporations and businesses have initially failed to find the right target audience for new product lines.
Audience management in itself is a niche that requires the use of proper tools for effective execution. One of the popular tools used by businesses around the world for audience management is Audiense Insights.
Audiense insights offer features like audience identification, audience segmentation, influencer identification, personality insights and media strategy. Audiense’s Audience Manager lets brands identify the right audience for their product by putting together different filters based on over 175 attributes. Audiense’s audience builder is built keeping in mind eight different criteria that include demography relationships, behaviour conversations and twitter profile among others.
Process of audience segmentation
The next step to building a target audience is audience segmentation. Audience segmentation helps identify different groups in the larger group and create marketing communication aimed at these niche groups.
Audience segmentation is very effective because of features such as intelligent segmenting, accounting for major affinities, eliminating false positives and multi-faceted intelligence. Influencer identification is another major feature offered by Audiense Insights. It lets brands find and collaborate with influencers around the world.
The search methodology is based on trends emerging from influencer’s public activity, social data based on interests, demographics and preferences and a few other factors. Personality insights is a powerful tool to identify the psychological inclinations of the target group. It gives a better understanding of the customer’s personality and what factors will determine his buying decisions. This further facilitates in creating content that is better suited for the target audience.
Resource optimization has always been a crucial aspect of marketing campaigns and media strategy is an important tool for resource optimization. Media strategy can be factored down into a three-fold approach.
It begins with understanding the audience, their preferences and behaviour followed by creating content that is desired by them and delivering it through a medium they prefer. And finally ended by deriving actionable insights based on data recorded across various measurement metrics.
Company Name: Audiense
Facebook ID: audienseco
Twitter ID: AudienseCo