A professional Twitter marketing software that allows you to manage multiple Twitter accounts, engage with your audience, and monetize them.
Manage your Pintrest and Instagram using Tailwind's platform with features such as Scheduling, Marketing, Reporting and Analytics.
Agorapulse is a social media management software for three social media platforms: Facebook, Twitter, and Instagram.
Used by more than 25000 businesses and individuals, the platforms allows to connect Instagram as well as Facebook marketing solutions.
GroSocial is a social media management software designed to manage your Facebook and Twitter accounts.
MavSocial is a complete social media management software that allows you to manage all social media accounts in one place.
ReachPod is a social media management, monitoring, and analysis tool that allows you to collaborate all of your social media accounts.
Gremln is a social media compliance and marketing platform that helps to maximize your business ROI.
It features unlimited missions, metrics and reporting, intelligent agent, task board, team collaboration, third-party integration...
It features content planning, moderation, governance and workflow, global management, content discovery, paid optimization, asset...
There are no long-term contracts for you to use the service, and you can upgrade...
Their service is primarily focused on the social media platform Twitter and allows users to...
It provides the advantage of managing of numerous social media profiles and accounts with the...
Users can control the timing of posts, comments and even use the analytics function to...
When Startups and enterprises start with online marketing they are often found to have an enthusiastic approach. However, the initial enthusiasm is mostly short-lived as many of them fail to realize the desired results.
One reason for this can be the lack of use of an appropriate medium and maybe an ineffective marketing strategy, but the most prominent one is the failure to find the right target audience. Even large corporations and businesses have initially failed to find the right target audience for new product lines.
Audience management in itself is a niche that requires the use of proper tools for effective execution. One of the popular tools used by businesses around the world for audience management is Audiense Insights.
Audiense insights offer features like audience identification, audience segmentation, influencer identification, personality insights and media strategy. Audiense’s Audience Manager lets brands identify the right audience for their product by putting together different filters based on over 175 attributes. Audiense’s audience builder is built keeping in mind eight different criteria that include demography relationships, behaviour conversations and twitter profile among others.
Process of audience segmentation
The next step to building a target audience is audience segmentation. Audience segmentation helps identify different groups in the larger group and create marketing communication aimed at these niche groups.
Audience segmentation is very effective because of features such as intelligent segmenting, accounting for major affinities, eliminating false positives and multi-faceted intelligence. Influencer identification is another major feature offered by Audiense Insights. It lets brands find and collaborate with influencers around the world.
The search methodology is based on trends emerging from influencer’s public activity, social data based on interests, demographics and preferences and a few other factors. Personality insights is a powerful tool to identify the psychological inclinations of the target group. It gives a better understanding of the customer’s personality and what factors will determine his buying decisions. This further facilitates in creating content that is better suited for the target audience.
Resource optimization has always been a crucial aspect of marketing campaigns and media strategy is an important tool for resource optimization. Media strategy can be factored down into a three-fold approach.
It begins with understanding the audience, their preferences and behaviour followed by creating content that is desired by them and delivering it through a medium they prefer. And finally ended by deriving actionable insights based on data recorded across various measurement metrics.
Company Name: Audiense
Facebook ID: audienseco
Twitter ID: AudienseCo