By: Brand24 Inc.
Brand24 is a social media monitoring and analytics tool that helps to bring your social media conversations in one place. It features influencer score, sentiment analysis, collaborative work, topic grouping, social search, competitor knowledge, mobile applications, automated PDF reports, additional logins, white label, and more. There are three pricing options available: Plus, Premium, and Max.
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The evolution of e-commerce has led to the creation of a new sales and revenue channel for brands and businesses around the world. Most businesses today consider it as one of their most important channels and continue to increase their investment in it. The e-commerce channel like most other things in this world comes with its set of positives and negatives. While on one hand, it gives sellers the benefit of access, on the other hand, it also makes them pay for supplying sub-standard quality products. The customer feedback across this channel is fast and instantaneous. A customer using this channel is prone to be risk-averse and is likely to move ahead with a purchase decision only after due diligence.
The why and how of online reputation management
According to a recent survey, as many as 94% of people have opted out of buying a product after they’ve come across a negative review of it. Therefore, managing a brand’s reputation online becomes very important. A systematic approach in doing so would bear fruit in the long run. The systematic approach requires both meticulous plannings as well as the use of online reputation management tools. Brand24 is one of the leading online reputation management platforms used by businesses and brands around the world.
Capabilities of the platform
The platform offers features like advanced sentiment analysis to track customer sentiment and give the user a sense of the buzz surrounding the brand. It also serves users with instant notifications on encountering a negative mention and in turn helps them take control of the situation before things start to go out of hand. Further, the platform also offers features that help the user in obtaining information about the customer satisfaction levels. Moreover, online reputation management is a marathon and not a sprint. In addition to customer satisfaction and sentiment management, dedicated marketing efforts are required on part of the brand to improve customer perception.
Measurement and tracking features
However, measuring the impact of these marketing campaigns and further quantifying them is a challenge. Therefore, the platform offers features that help users in measuring the impact. The users are served with intuitive reports that help them understand the effectiveness of their marketing campaigns and make better decisions. Additionally, the hashtag tracking features help them in measuring the reach and impact of the hashtag.
Company Name: Brand24 Inc.
Founded In: 2011
Address: 1562 First Ave #205-2290, New York, NY, USA
Facebook ID: Brand24
Twitter ID: brand24