By: Cake, Inc.

Cake is a tracking and analytics software designed for affiliate marketing networks. The application allows networks to analyze affiliate performance and conversion data and to identify the affiliates and campaigns that are bringing more traffic than others. Cake tracking features include language and location based tracking, ecommerce support, targeting any device, ISP, browser or OS, postback and pixel control, individual interfaces for affiliates and advertisers and more.

Based on 16 votes

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CAKE Quick Info

CAKE is an extensive provider of affiliate marketing products with advance set up for lead generation, advertisements, and multi-channel marketing solutions. Operating since 2010, they have excelled in these solutions. It is designated for most advertisers, publishers, and networks to optimize, manage, and assess real-time marketing performance.

CAKE Affiliate Marketing

CAKE Affiliate Marketing is the first solution in their marketing products. This product utilizes the Affiliate marketing and enhances the operation and analytics with these tools. This includes top names like Alaska, Fluent, Affle, Veterans United, and many more. It offers real-time data analytics and insights, with custom alerts, commission structures, and granular data.

CAKE helps in increasing visitor traffic and consequent profits with custom targeting and live monetization. The service is hosted by Amazon AWS, giving it full scalability. The Interface comes under GDPR and secure SOC 2 reports. Other than this, their affiliate marketing hosts many essential e-commerce tools too.

CAKE Lead Generation

CAKE Lead Generation is useful to create valuable and useful leads with proper traffic optimization and increased visitor counts. It offers access and insight into quality leads, activity logs, traffic performance, and detailed cost analysis. It has robust field validation, multi-touch attribution, and an active alert system. The lead generation uses advanced routing rules, multiple lead delivery system, call tracking, and a white-label interface. Lead generation also uses advanced security and privacy protection methods. Customized and real-time reports, with audit trail & history tracking, are also useful.

CAKE Multi-Channel Marketing

In Multi-Channel Marketing, admins get access to comprehensive marketing attribution software, that is super useful in digital campaigns, and channel performance analysis. It collects data from across several channels, affiliates, and many cross-channel tools. It has a unified analytics interface to offer high valued data accessibility, data security, and event tracking.

Similarly, the marketing tools also include complete audit trailing and their history. This consists of any small or more significant changes in the account setup, either by managers or admins. Detailed access to users via roles and permissions is given. They also have inbuilt fraud protection with pixel whitelisting and filtering any abnormal campaign behavior. Overall, CAKE truly has smart affiliate marketing and lead generation utilities.

Top Features

  • Customizing Reports
  • Real-Time Reports
  • Customized Reporting Calculations
  • Geo-Location Tracing Campaigns
  • Device Tracing
  • Affiliates Customized Targeting
  • Product-Based Tracking
  • Tracking Audit Data
  • Tracking Mobile Campaigns
  • Track Impressions
  • Tracing Events
  • Product Level Reporting
  • Pixel Postback Control
  • Multiple Portals
  • Card-Based Processes
  • Affiliates Tagging
  • Integrated API Tools
  • Individual Automated API
  • Offer Contracts
  • Personalized Email Communication
  • External Application Integration
  • Customized Data Security
  • Centralized Compliance Reporting
  • Customize Account Permissions
  • Dedicated Hosting Service
  • Scalable And Reliable
  • Easy Search Box
  • Preventing Frauds
  • Awarding Referrals
  • Whitelist Pixels
  • Conversion Click Caps

Company Information

Company Name: Cake, Inc.

Founded In: 2010

Address: 20411 SW Birch St. Suite 250, Newport Beach, CA, USA

Facebook ID: CAKE-148807628469945

Twitter ID: cakemark