By: Char Software, Inc

Localytics is apps marketing and analytics software that supports all major mobile platforms. It features sessions, user profiles, push messaging, events, retention, in-app messaging, funnels, segments, attribution, filters, lifetime value, A/B testing, granular analytics, rich user insights, powerful segmentation, API access, raw data access, and more. There are two pricing options available: Pro and Enterprise.

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Localytics Quick Info

One of the best analytics and consumer engagement manager is Localytics. This company helps to analyze the performance of your apps and responses of the customers who are using it for a very long time as well as the reaction of the new customers. It is trusted because of which promise in services and great tools of analytics. 

A brief intro to Localytics:

It enjoys a customer base that includes very renowned brands such as eBay, salesforce, Fox, ESPN, The New York Times and more. The company is based and headquartered in Boston. Founded by an Indian Raj Aggarwal along with some foreign colleagues. The motive to create the software was to help the brands engage more with their customers so that they can have a good relationship. 

Let the numbers do the talking:

The services and level of the company can be determined by the huge numbers that are used to inform the heights that it has achieved. It has more than 3 billion data points with more than 5.1X of conversion rates. It enjoys the trust of 400 million uses every month and sends across a hundred million notifications every day. It provides analytical services for more than 36 thousand apps currently which are installed on more than 3 billion devices. 

Packages as per services:

Along with providing basic services, it also provides premium packages that include a lot more features and functionalities. Getting the services of the Localytics will help you deeply analyze everything and you can point out minor issues in your apps and then you can fix it so that the customers are satisfied and do not face any problem using your app. Localytics serve many different industries from retail to telecommunication, media as well as entertainment. 

The merger of Upland & Localytics:

Recently, Upland software has acquired Localytics and they claim that now this collaboration is going to take success to the next level by merging the technology of Localytics with the uplands cloud of managing customer experience. 

Top Features

User Insights
  • Sessions & Events Data
  • Conversation Funnels
  • Tracking Retention
  • Identifying Valuable Users
  • User CRM Data
  • Installation Attribution
  • Web Analytics
  • User-based Targeting
  • Data Predictions
  • Intelligent Scheduling
  • Messaging Personalization
Marketing Automation
  • Push Notifications
  • In-app Messaging
  • Applications Inbox
  • Cross-channel Conversations
  • A/B Testing
  • Re-marketing & Targeted Ads
  • True Impracts
  • Third-party Integrations
  • API Access
  • Accessing Raw Data

Company Information

Company Name: Char Software, Inc

Founded In: 2008

Address: 101 Arch Street 8th Floor, Boston, MA, USA

Facebook ID: localytics

Twitter ID: localytics

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