By: Loomly

Loomly is a cloud platform designed for marketing teams. It helps them to collaborate and create an effective social media presence by utilizing many of its scheduling, content, post and ad management, and communication features. Additionally, it offers tools that allow the instant procurement of important and reliable metrics related to the success of the posts made on social media.

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Loomly Quick Info

Collaboration is the key to success in any field, including the marketing field. Through collaboration within a marketing team, a company can effectively utilize the expertise of various team members and lead the campaign to success. This kind of collaboration, however, is never facilitated by social media marketing tools that companies use. Fortunately, this idea is the very core of existence for the Loomly platform, where teams collaborate and perform the best social media management for visible results.

Planning content and schedules smartly

Loomly has all the necessary tools that enable its users to know about trends that they can take advantage of. These trends surface in the form of steady streams of RSS feeds, calendar data and special events, and special source-based trends like those from Twitter. These serve to give a lot of inspiration to the team so that they can plan content to be posted accordingly. After planning the content, the schedule has to be planned as well. At this stage, people from the team can suggest possible dates, comment on schedules, or chosen topics and make edits wherever required.  

Creating and posting content

After the whole planning part is completed and the team has a solid plan for posting content at the appropriate times, the part of content creation takes center stage. Designing advertisements with Loomly is very easy, especially since it provides useful tips and shows the trends in ad design as well. Additionally, Loomly can be used to collaborate during the design process, and every team member can see a final mockup of the content. After approval of the content, it is stored securely in the Loomly Library, from where it is automatically posted according to the schedule on sites.

Intelligent responding system

Loomly also allows the marketing team, and by extension the company, to communicate with potential leads and convert them into customers. This is performed with the Interactions module, which supports communications over popular platforms including Instagram, Facebook, and Twitter. Also, the campaigns can be directed toward certain audiences through sponsored content, audience algorithms, and directed ad platforms.

Company Information

Company Name: Loomly

Founded In: 2015

Twitter ID: LoomlySocial

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