By: Marketing Optimizer
Marketing Optimizer is a marketing automation platform that tracks user engagement on websites and then uses the data to turn the users into a sales-ready lead. Based on RESTful API, it allows clients to launch landing pages, do A/B testing, and record user interactions to assist in customer engagement research. It allows to send personalized email to clients at the right time – as follow up is very important.
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Optimizing sales funnel is one of the most important things for a business. Marketing automation systems like Marketing Optimizer does this job by intelligently tracking visitors to the client’s website and measure the interaction level of the visitor with the content available on the website. By doing this – the client can understand what content works with the users/visitors. It offers a variety of services like A/B testing, lead management, and full marketing automation.
Design and Platform features
Marketing Optimizer is designed to look better on every platform, Smartphone, or PC. Built on RESTful API, it runs smoother, has better performance, guaranteed uptime, and security. It is also highly customizable according to client needs.
The software uses features that are implemented via user feedback, which is very essential for business clients who wants to develop leads and make sales better.
The software allows to schedule personalized emails to be sent to the visitors, to keep them interested in the client’s business. Follow-up interactions with them via messages, calls or email and track the interaction of users. Manage newsletter subscriptions, mailing lists, and leads more easily.
A/B testing is the method of comparing two versions of any webpage, app, or service to determine the user engagement on them. Both versions will be having slight design or functional changes which may seem negligible, but in certain cases, the visitors respond differently to such changes. It determines which of the versions is better in engaging the users. This is A/B testing.
Marketing optimizer allows us to add web submissions, total leads, and even phone calls to track and find out test results. Optimizing the landing page and making it user-friendly can also generate more leads and more conversions. The software not only tracks the highest user engagement from the A/B test but also determines which one can lead to a sale.
Campaign Tracking via website integration
Marketing optimizer’s intuitive campaign tracking system comprehensively tracks every channel & the campaigns in that marketing channel. It compares the progress of every campaign like comparing your PPC to SEO. The Marketing optimizer also has a close integration with WordPress. Its WP plugin can be easily installed on websites and you are good to go.
Company Name: Marketing Optimizer
Founded In: 2001