By: Ning, Inc.
Ning allows you to create your own social network for your brand or community. It features customizable member profiles, email broadcast, publishing tools, social integrations, responsive design for mobile devices, custom design, URL, as well as privacy and moderation controls. There are three pricing options available: Basic, Performance, and Ultimate, with monthly and annual payment.
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When new products in existing product lines or entirely new product lines are introduced without adequate marketing the products often fail to take off. The reason for the failure being a lack of awareness among the target audience. Awareness is an important part of the marketing strategy and is essential to the success of a product. However, the pain points associated with creating awareness and buzz about a product is the choice of a proper medium to do so. The medium can be anything from print media to broadcast media to even social media.
The need for custom social websites
However, all these mediums come with their own set of constraints and can prove to be inadequate when it comes to satisfying the users’ curiosity to know about the product. There is one medium which is devoid of these constraints and that is social websites. Custom social websites have no restrictions with respect to the content that can be posted and provide a variety of other options that not only help in creating awareness but also facilitate meaningful engagement with the target audience.
Capabilities of Ning
Ning is a tool that can be used to create social networks. Custom social networks can be created using this tool in a matter of a few hours and the user can get started for free. The tool provides all the essentials required for getting started with a social website such as a custom domain, beautiful themes, easy domain mapping and SSL certificates as a part of the package. The tool also provides content monetization and membership-based monetization options so that the user can start earning instantly from it.
Additional options on offer
The Social website can be used to share blogs and articles, build forums for discussion, create groups and polls, upload video and graphic content etc. Using these options businesses can initiate brand building exercises and create a buzz around the product before its launch. The tool also provides some other useful options such as MailChimp email automation to optimize email marketing efforts, accurate analytics to leverage the power of data, and an e-commerce platform that not only helps in monetizing content but also makes the medium self-sustaining.
Company Name: Ning, Inc.
Founded In: 2004
Address: 2000 Sierra Point Parkway Suite 1000, 10th Floor, Brisbane, CA, USA
Facebook ID: Ning
Twitter ID: ning