Pardot

By: Salesforce.com, Inc

Pardot is a B2B marketing automation platform designed to help you get more quality leads. It provides tools for you to create custom targeted emails, accelerate your sales funnel, and calculate your marketing’s return of investment. There are three main pricing options available: Standard, Pro, and Ultimate, with annual billing.

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Pardot

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Pardot Quick Info

Pardot is a service offering software-based solutions for automating digital marketing tasks to generate better leads. It does this by offering marketers an opportunity to create only serious connections that can take the workflow ahead and will turn out to be beneficial for sales.

Powerful Tools

Pardot provides B2B automation using a variety of ways. It starts with streamlining the lead management by first nurturing the lead through sending emails at the proper time to pull consumers based on their interaction, this results in better lead generation and also lets the organization know which are serious clients. They then get an opportunity to target users based on their data and provide them with exact requirements, which acts as a final nail in the coffin, and the customer is attached already.

Pardot also helps in lead generation by providing organizations with the ability to build landing pages. Good landing pages generate more leads as compared to email marketing, and it instantly interacts with the user and takes over their thinking. It can also be used to generate short and to the point forms to recognize the demands of customers and also get their information in a short period, this can help organizations improve their service and approach the same customers again, thus generating potential leads already. Pardot also recognizes the impact of SEO and SEM, and thus enhances the organization’s ranking in search results.

Pardot also tracks user interactions wit Ads on social media platforms. To approach a higher number of potential clients at once, it offers service to post at all social media platforms at once and garner the attention of a greater quantity of crowd through automation.

Strategic Capabilities

In case users are not sure about the exact email marketing strategy to pursue, they can try out the A/B testing feature of Pardot, which lets users execute 2 strategies at a time and then provide their stats simultaneously to give the user a clearer picture. Coming to stats, Pardot also provides with reports and analytics in an easy to understand way so that organizations know where to focus next time.

Then comes the AI part named as Pardot Einstein, it lets organizations know about how strong their campaign is, puts a score for each customer to determine whether they’ll be a strong lead or not. It also provides organizations with top-performing campaigns using machine learning and suggests organizations about the steps they can take to attract a new audience.

Top Features

Email Marketing
  • Email Campaigns Creation
  • Triggered Emails
  • Scheduling Emails
  • Deliverability Optimization
Lead Generation
  • Landing Pages Creation
  • Validation & Progressive Profiling
  • SEO & SEM Efforts
  • Social Media Marketing
Lead Management
  • Nurturing Leads
  • Identify Scoring & Grading
ROI Reporting
  • Campaigns Reporting
  • High-level Views
  • Email Performance Insights
  • Marketing Tools Connection
Sales Alignment
  • Real-time Alerts
  • Connecting Salesforce CRM
  • Activity Histories
Salesforce Engage
  • Campaigns Engagement
  • Engagement Alerts
  • Engagement Reports
  • Engaging Gmail
  • Salesforce1 Engagement

Company Information

Company Name: Salesforce.com, Inc

Founded In: 2007

Address: 950 E. Paces Ferry Rd. Ste. 3300, Atlanta, GA, USA

Facebook ID: pardot

Twitter ID: Pardot

Specifications

Ideal For
  • Small Business
  • Mid Sized Business
  • Enterprise
Pricing Model
  • Yearly Subscription
Deployment
  • Cloud