By: Pitchbox, LLC
Pitchbox is an online content marketing and audience outreach platform suitable for SEO agencies, marketers, brands, and growth hackers. It is also a relationship management tool that helps people reach and build real relationships with their target customers, industry experts, influencers, and reviewers. Pitchbox also helps in the process of finding key influencers and getting your business noticed with the right buzz, reviews, and recommendations.
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The influencer marketing industry is seeing rapid growth around the world. From a valuation of $8 billion in 2019, the industry is expected to grow into a $15 billion industry by 2022. Businesses around the world are waking up to the unique benefits offered by influencer marketing. They have begun to progressively increase their focus and budget towards it. This has led to a multi-fold increase in demand for influencers. And the demand for niche influencers who talk and write about specific topics has skyrocketed. Niche influencers typically build audiences concentrated around the topics they write or talk about, and this puts them at a unique advantage to market products related to that domain.
Why influencer marketing has an edge over others?
As the audience is already in place, marketing communication finds even better engagement and eventually translates into a higher rate of conversions. This creates a win-win situation for both the influencer, as well as the businesses. However, the journey to successful influencer marketing campaigns is seldom easy and requires extensive background work on part of the businesses. One of the most important aspects of this background work is bloggers outreach. A few years ago this was done manually with businesses personally writing to every blogger, but now it has assumed a more organized approach, with specific tools being used.
What makes Pitchbox a must have?
One of the leading blogger outreach tool used by businesses to interact and collaborate with influencers is Pitchbox. The tool helps businesses simplify the process of blogger outreach, and make it more intuitive and systematic. To get started, the businesses need to sign up with the tool. The tool will then ask the users to create an outreach campaign. Based on the campaign type, the tool will automatically suggest keywords.
The process of getting influencers onboard
The user can then open the template builder, and build outreach and follow-up emails. The option to set a time limit between the outreach and follow-up is also provided by the tool. The users can then shortlist the influencers they would like to work with and send outreach emails. Once the replies from influencers start coming, the process can be carried further, and influencers can be brought onboard.
Company Name: Pitchbox, LLC
Founded In: 2012
Address: 3103 Philmont Ave Suite 102, Huntingdon Valley, PA, USA
Facebook ID: pitchboxapp
Twitter ID: PitchboxApp