By:, s.r.o.

Smartlook is a qualitative analytics solution for websites and mobile apps helping over 200,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Discover the reasons behind churn rates, rage clicks, and everything else people do through always-on visitor recordings, automatic event tracking, conversion funnels, and heatmaps for websites. It takes mere minutes for you to be up and running with Smartlook. Armed with this data, you can eliminate guesswork and start making better decisions faster.

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Smartlook Quick Info

Smartlook is an online tool that helps businesses and brands to analyze the behavior of users on their websites. Analyzing user behavior is an important step in improving the overall customer experience and hence is of utmost importance to brands and businesses. Smartlook uses different tools like heatmaps to help its clients analyze user behavior. Although a lot of other tools offer user behavior analysis, what differentiates Smartlook from others is the approach that it takes in doing so.

Automatic event tracking

The tool offers features such as automatic event tracking that help its clients to track and replay a particular event that has occurred on their website. The event can be anything starting from a click of a button to the filling of a form. The tool then provides its clients with the relevant statistics related to this event and helps them analyze the impact of it on the overall conversion rate. The tool further offers features like automated fast-forwarding of a replay to help its clients focus on the important parts of the recording.

Web and mobile-specific solution

Additionally, the clients also have the option of creating funnels from events and also analyze the inflow and outflow of users from the funnel. Moreover, the option of retroactive data gives clients the option of watching related recordings to a particular event. The platform offers both web as well as mobile-specific analytics tools and solutions. The features offered as a part of the web solution include options like recordings, heatmaps, events, funnels, and analytics. To help analyze the user behavior in greater detail options like advanced filtering and always-on recording are offered.

Integrations and plugins on offer

Recording, events, funnels, and analytics features are offered as a part of the mobile-specific solution package. In addition to these features, the platform offers advanced integration options with tools like Slack, Zendesk, Intercom, and Google Analytics among many others. Plugins like Prestashop, WiX, WordPress, and Magento are also on offer. Interested clients can start using the platform with a 10-day free trial and then opt for a suitable plan based on their requirements.

Top Features

  • User session recordings
  • User session replay
  • Advanced filtering options
  • custom recording segmentation
  • Sharing recordings
  • Scroll
  • click heatmaps
  • Movement heatmaps
  • Automatic event tracking
  • Javascript errors
  • Comprehensive events management
  • Custom events & properties
  • Advanced evaluation
  • Advanced events segmentation
  • Conversion funnels
  • Dashboard & custom tiles
  • User identification methods

Company Information

Company Name:, s.r.o.

Founded In: 2014


Ideal For
  • Startup
  • Small Business
  • Mid Sized Business
  • Enterprise
Pricing Model
  • Monthly Subscription
  • Free Trial
  • Cloud

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