StatCounter is a simple web analytics tool to monitor visitor activities within your website. It is a free service, with various paid pricing plans based on the log size and the monthly page load limit of your website. StatCounter can be installed in almost all CMS platforms as well as in the regular HTML website. The focus of this software is to monitor real human activities within your website accurately, and deliver the data to you in real time.

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Statcounter Quick Info

Web Analytics, a popular word many might have heard, is often useful for many site operators. These tools are capable of yielding detailed information about the number of visitors on your website, their behavior, clicks, engagement, etc. Using these visitor details, one can effectively formulate a strategy to increase their site’s traffic.

Founded in 1999, StatCounter is a big platform that helps in providing detailed statistics on website traffic and their engagement activities. A 16-year-old boy named Aodhan Cullen founded it. He even received an award for Internet Hero in 2008. StatCounter has aided more than 3 million site owners in generating different stats from their website. It has one of the sleekest UI in web analytics tools.

StatCounter Web Analytics

When it comes to website analytics, StatCounter is entirely trustworthy. They have collected a lot of data from their codes installed on millions of websites. We simply need to install their code into the website header, and it will start tracking activities. Otherwise, you can always opt for over 70 CMS and site builders like Wix, Weebly, WordPress, GoDaddy, Shopify, etc.

As for log space, StatCounter has varied limits beginning from 500 users in the free plan and up to 250k page views per month. From $89, they start the paid plans offering a log of 100k users and 1.5 million visitors. All paid plans include API access, daily email reports, ad-free, and other premium features. Even in free plans, many advanced statistics are possible.

The base feature starts from analyzed traffic trends, page views, visitors, negative trends, detect paid traffic, and click frauds. The reports dashboard shows multiple site stats like traffic sources, visitor locations, engagement, system stats, popular pages, and exit links. You can even analyze the keywords, label visitors, full email summary, manage bounce rates, A/B tests, and export the collected data to other sheets or integrations. You can monitor these via their desktop site or even on mobile apps over Android and iOS.

Overall, StatCounter is top class Web Analytics tools in the market surpassing even Google Analytics in terms of rich UI and Features. New users may experience some learning curve, though.

Top Features

Core Features
  • Log-Size
  • Invisible Counter Option
  • Configurable Counter
  • Configurable Summary Stats
  • Magnify User
  • Drill Down
  • Popular Pages
  • Entry Pages
  • Exit Pages
  • Came From
  • Keyword Analysis
  • Recent Keyword Activity
  • Search Engine Wars
  • Visitor Paths
  • Visit Length
  • Returning Visits
  • Recent Pageload Activity
  • Recent Visitor Activity
  • Country/State/City Stats
  • Recent Visitor Google Map
  • ISP Stats
  • Browser Stats
  • O.S. Stats
  • Resolution Stats
  • JavaScript Stats
  • Email Reports
  • Multiple Site Management
  • User Access Management
  • Public Stats
  • Blocking Cookie
  • HTTPS Tracking
  • Custom Branding Logo

Company Information

Company Name:

Founded In: 1999

Address: Guinness Enterprise Centre Taylor's Lane, Dublin 8, Ireland

Twitter ID: statcounter


Ideal For
  • Individual
  • Startup
  • Small Business
Pricing Model
  • Free Plan
  • Monthly Subscription
  • Yearly Subscription
  • Cloud

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