By: SurveyMonkey Inc.
Wufoo is a service provided by SurveyMonkey Inc. that makes creating and sharing your forms easy. It features a form builder, theme designer, code manager, field validation, rule builder, notification settings, the payment form, payment settings, report builder, and more. It offers various third-party integrations, including CRM, online invoicing, email marketing, knowledge base, and more.
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The architecture of the landing page is crucial for healthy lead generation in the online world. A landing page that has the right colours, CTAs and forms that ask the right details is desirable to customers. And often studies have shown that the third parameter that is the forms act as a stumbling block for most businesses. Most of those businesses experience a high bounce rate on their landing pages and have difficulty in capturing new leads. Optimizing forms on the landing page is one way of solving this issue.
What is Wufoo?
The forms have to be optimized such that they are both concise and specific in their intent. Online tools like Wufoo who specialize in form building could be used to build and optimize forms on landing pages. The tool offers features like the form builder using which forms can be built in a matter of a few minutes. The feature uses the run-of-the-mill drag & drop method which makes it extremely easy for customers to build intuitive forms. In addition to these features like theme designer and custom branding help in adding a personal touch to the form and also enhance its visual appeal.
The payment forms and integrations
The tool also offers options to build payment forms in addition to the customer forms. The forms can be built and integrated with popular payment gateways. Additionally, the tool also offers the convenience of receiving real-time notifications about payments and leads helping the users to always stay in sync with the customer activity. Further, the wide array of integrations offered by the tool help users to integrate it with different online tools like CRMs, content management platforms and e-mail marketing tools.
The analytical edge
As with most other modern-day online tools, Wufoo also empowers its users with the power of analytics helping them analyse their customer activity and make improvements in the processes and workflows. As a part of the analytics features, options to build custom reports and export data into different spreadsheet software is also offered. What makes Wufoo an enticing package is the fact that it has the right mix of features, customization options and integrations supported in the background by a robust security infrastructure.
Company Name: SurveyMonkey Inc.
Founded In: 2006
Address: 101 Lytton Avenue, Palo Alto, CA, USA
Facebook ID: formbuilder
Twitter ID: Wufoo