Email Marketing Software

Email marketing tools allow to build email lists, automatically send emails and broadcast emails with just a click. These tools also offer dozens of features including segmentation, action tracking, split testing and much more. Here is a list of leading software available in the market today.

1

iContact

iContact is an award-winning email marketing solution that helps to grow your business. It features smarter email marketing, easy workflow automation, advanced email segmentation, customized...

By: iContact, LLC.

2

Godaddy Email Marketing

GoDaddy Email Marketing allows you to create and send professional emails to your customers. It provides various features, including drag-and-drop email composer, bad address removal,...

By: GoDaddy Operating Company, LLC.

3

Mailrelay

Mailrelay is an advanced email marketing platform that allows you to track your subscriber behavior with detailed statistics. It features advanced visitor tracking, high delivery...

By: CPC Servicios Informáticos S.L

4

G-Lock EasyMail

G-Lock EasyMail is an email marketing automation software for Windows, with safe and secure data storage. It features automated email sequences, sign-up forms creator, responsive...

By: Glocksoft Lcc.

5

GetResponse

GetResponse is a powerful email marketing software with email creator, autoresponders, landing page creator, and 99% email deliverability. It features inbox preview, form builder, list...

By: GetResponse Sp. z o.o.

6

VerticalResponse

VerticalResponse brings email and social media marketing into one place, which allows you to send and track your campaigns in one place. It provides free...

By: Deluxe Corporation

7

Constant Contact

Constant Contact provides an effective email marketing software designed to help grow your business. It offers various features, including list-building tools, mobile-friendly email templates, image...

By: Constant Contact, Inc.

8

Gammadyne Mailer

Gammadyne Mailer is essential software for automating a business's email marketing. It can send personalized email campaigns and process virtually any type of incoming email....

By: Gammadyne Corp.

9

MailChimp

MailChimp is an email marketing software that allows you to send better emails to your prospects. It features subscriber profiles, automation and personalization, advanced analytics,...

By: The Rocket Science Group.

10

AWeber

AWeber provides easy email marketing tools that help to grow your business. It features time-saving autoresponders, email newsletter delivery, faster email list growth, industry-leading deliverability,...

By: AWeber Communications

11

Mad Mimi

MadMimi provides a simple and lovely email marketing software, with easy integrations and good deliverability. It allows you to send and track your emails, connect...

By: GoDaddy Operating Company, LLC.

12

Your Mailing List Provider

YMLP is a web-based email marketing software that allows you to send email newsletters with fast and outstanding delivery. It features email creation and delivery,...

By: YMLP

13

Benchmark

Benchmark allows you to send email campaigns with hundreds of templates to choose, as well as complete split-testing features. It offers important features, including newsletter,...

By: Benchmark Internet Group

14

Campaign Monitor

Campaign Monitor is an Aussie company which provides a simple email marketing software, allowing you to send promotional emails and measure your success. The key...

By: Campaign Monitor Pty Ltd

15

Zoho Campaigns

Zoho Campaigns help you to reach and engage your audience with effective email marketing campaigns. It features mailing list management, A/B testing, ready-made design, detailed...

By: Zoho Corporation Pvt. Ltd.

16

MailerLite

MailerLite aims to simplify your email marketing newsletter campaign, with various email newsletter design examples to choose from. It features drag-and-drop newsletter editor, built-in photo...

By: Mailerlite UAB

17

Comm100

Comm100 is an email marketing system with the average 97% delivery rate. It provides high delivery rate, privacy and security, email editing modules, list management,...

By: Comm100 Network Corporation

18

ActiveCampaign

ActiveCampaign is an all-in-one email marketing platform that allows you to automate your email marketing campaigns and track the behavior of your contacts to measure...

By: ActiveCampaign, Inc.

19

CleverReach

CleverReach is a cloud-based email marketing software for business, with eCommerce and CRM integrations. It features professional newsletter creator, recipient management, performance reports, forms, autoresponder,...

By: CleverReach GmbH & Co. KG

20

StreamSend

StreamSend is a results-driven email marketing software that helps to improve your sales more effectively. It features smart message delivery, professional email templates, advanced marketing...

By: StreamSend Email Marketing, Inc.

21

Campaigner

Campaigner provides an email marketing solution that allows you to target different types of customers. It provides advanced email features, such as list builder tools,...

By: j2 Cloud Services, Inc.

22

dotmailer

dotmailer delivers fast and powerful email marketing automation platform for your business. It features mailing list import, high sender reputation, customer segmentation, email creation tool,...

By: dotmailer Limited

23

Maropost

Maropost provides an enterprise email marketing platform that is suitable for the modern marketing landscape. It features drag-and-drop content creation tools, scheduling options, segmentation and...

By: Maropost Inc.

24

Emma

Emma provides a personalized email marketing service that helps your business to get results that matter. It features customizable and mobile-optimized templates, drag-and-drop layouts, subject...

By: Emma Inc.

25

MailPoet

MailPoet is a WordPress newsletter plugin that allows you to send newsletter, post notifications, and launch autoresponder campaign for your WordPress website. It features drag-and-drop...

By: Mailpoet.com

26

Interspire Email Marketer

Interspire Email Marketer provides an all-in-one email marketing software that allows you to automate your email marketing process. It features autoresponder, split testing, automated bounce...

By: BigCommerce Pty. Ltd.

27

Pure360

Pure360 is a cloud-based email marketing platform that helps to supercharge your digital marketing results and grow your business. It provides various features, including email...

By: Purepromoter Limited

28

INinbox

INinbox provides a professional email marketing software that helps to deliver better results for your business. It features autoresponder messages, one-click duplication, message editor, professional...

By: INinbox Ltd.

29

Campayn

Campayn provides an email marketing solution for small business, which you can use for free for up to 2000 subscribers. It features professional email templates,...

By: Iterro, Inc.

30

Contactology

Contactology is a cloud-based email marketing platform that helps to increase your customer engagement and deliver better results. It features mobile email templates, triggered messages,...

By: Contactology, Inc.

31

WhatCounts

WhatCounts provides a powerful email marketing platform that allows you to reach customers of all sizes, as well as improve your business ROI. It offers...

By: WhatCounts, Inc.

32

FreshMail

FreshMail provides a simplified email marketing software that helps to boost your business ROI effectively. It features intuitive template editor, effective email templates, list builder,...

By: Freshmail Ltd

33

Doppler

Doppler provides a simplified email marketing software, which allows you to integrate it with social media and third-party apps. It features powerful drag-and-drop editor, subscriber...

By: Making Sense LLC

34

Mailigen

Mailigen provides email, mobile, and social media marketing tools integrated into one platform. There are various features available, including responsive drag-and-drop email editor, email autoresponders,...

By: Mailigen Limited

35

GraphicMail

GraphicMail allows you to connect with your customers with more effective email marketing, social sharing, and text messaging campaign. It features personalized email templates, brand...

By: InterInbox S.A

36

CakeMail

CakeMail helps to send successful newsletters more quickly to your subscribers. It allows you to build brand awareness, strengthen relationship with your audience, personalize your...

By: CakeMail Inc.

37

Net Atlantic

Net Atlantic provides all-in-one email marketing solutions for any type of business, with enterprise-level functionality. It features specialized reporting, franchise email marketing, custom integration, high...

By: Net Atlantic, Inc.

38

Copernica

Copernica is a clever marketing software that allows you to create, send, and analyze your email marketing campaign effectively. It allows you to create clever...

By: Copernica BV

39

Autopilot

Autopilot is an email marketing automation software that allows you to convert more leads into customers. It allows you to organize your contacts in one...

By: AutopilotHQ Inc.

40

ActiveTrail

ActiveTrail is an easy-to-use email marketing software with social media integration and CRM. It features dynamic signup forms, landing page creator, SMS sending software, online...

By: Active Trail LTD.

41

RedCappi

RedCappi is an easy email marketing software that helps to build your customer trust and create social media buzz. It allows you to manage and...

By: RedCappi, Inc.

42

Emailbrain

Emailbrain provides smart and easy email marketing software that allows you to engage with your customers more effectively. It allows you to create and customize...

By: Endurance International Group.

43

Vision6

Vision6 allows you to easily create awesome emails in just a few minutes. It features contact segmentation, free professional and mobile-friendly email templates, spam compliance,...

By: Vision6

44

MailUp

MailUp provides email and SMS delivery solution that allows you to create email and SMS marketing campaign in one platform. It features mobile-friendly newsletter, clean...

By: MailUp S.p.A.

45

SubscriberMail

SubscriberMail provides an email marketing software that allows you to create dynamic email content and delivers personalized experience for your subscribers. It offers various important...

By: Harland Clarke Corp

46

Sendloop

Sendloop is an easy-to-use email marketing software that allows you to create eye-catching newsletter for your business. It provides important key features, including list management,...

By: Octeth, Inc

47

arpReach

arpReach provides autoresponder and email marketing software that keeps you in full control of your email marketing campaign. It features autoresponder, broadcast campaigns, contact management,...

By: Mutual Advantage Ltd

48

Newsletter2Go

Newsletter2Go helps to send professional newsletters directly from your browser. It allows you to create newsletters, send newsletters, manage recipients, evaluate newsletters, analyze open and...

By: Newsletter2Go GmbH

49

DirectIQ

DirectIQ provides an email marketing platform with compatibility test and social media integrations. It allows you to create beautiful emails, send segmented campaigns, analyze detailed...

By: DirectIQ LLC.

50

MPZMail

MPZMail is an email marketing software that allows you to create more effective email marketing campaigns and track your results. It features professional email designer,...

By: Callway Ltd

51

Email Direct

EmailDirect is an email marketing platform that provides unlimited inbox previews. It features creative tools, segmentation tools, campaigns and workflows, reporting and analytics, social media...

By: EmailDirect, Inc.

52

Pinpointe

Pinpointe is an email marketing software designed for business users to help them track their email marketing programs effectively. It features mobile-ready templates, automated and...

By: Pinpointe On-Demand, Inc.

53

ExpressPigeon

ExpressPigeon is a powerful email marketing software designed for professionals. It features responsive editor, segmentation, deep personalization, powerful API, A/B testing, campaign reporting, sign-up forms,...

By: ExpressPigeon, Inc.

54

OemPro

OemPro is a feature-packed email marketing software designed for email marketers and service providers. It features recurring email campaigns, smart segments, subscription form designer, A/B...

By: Oktet Bilisim Ltd.

55

Mail Dump

Automated Emails Extraction Tool which will extract emails from web pages and save them into user's cloud storage Collecting emails, it’s not hard & time-consuming...

By: Devro LABS

56

SendPulse

With its affordable pricing and powerful features, SendPulse is a very low-risk, high reward investment for your company. You should definitely give it a shot.

By: SendPulse.

If you are a serious internet marketer, you would have come across the concise yet wise words "build a list" or "the money is in the list" numerous times. This may just be the most valuable piece of information you will hear with respect to internet marketing. If you have finally decided to put this advice to practice, you may be overwhelmed by the numerous email marketing services available to you. This guide should point you in the right direction and ensure you make the right choice.

Visual Editing Options & Templates

If you are looking to have your clients trust you with their email address, first impressions count! When choosing your email service provider, there are a number of aspects to look into in terms of visual styling. There are two main aspects to look into; the sign up form and the newsletter format, that is if you are looking to send newsletters. A good email marketing service will have a vast selection of pre-designed styles available at your disposal as well as extensive customization options including the ability to entirely import your own cascading style sheet or HTML form.

Most leading email marketing services today offers hundreds of email templates. These templates are even sometime designed to target specific categories or niches. Additionally, some of them are mobile or tablet responsive meaning subscribers can see email according to device they use. This is must have feature to look for when selecting software for your email marketing campaign.

Analytics & Reports

There is no point in having a service offering top-notch styling options if you are unable to keep track of your emails efficiently. There is plenty of information that can be extracted from your email campaigns which you can use to deduce vital trends which can skyrocket your sales/profits. Ensure that the software provides details on delivery rates, demographics and interactivity with your emails by each individual user. Other added features you should be looking for includes split testing customizing email delivery based on interactivity such as which links have been clicked on the email.

Compatibility & Integration

Another aspect to look into is how compatible the email software is with popular services that can be used to optimize the efficiency of your campaign. While in-built analytics provides a wealth of information on its own, you are missing out on certain important pieces of data if you don't leverage the power of other services. The typical example in this instance would be Google Analytics. By incorporating Google Analytics to your email campaigns, you will be able to extract key points that can be used to catapult your sales and overall business forward. Make sure your email marketing software supports other software that you utilize for further analysis and convenience.

Pricing

If you look at the most popular and recommended email marketing services, you will find that prices have been standardized to a certain extent. There are a few key things to look into when considering price. Firstly, most services provide an extensive trial with few limitations for a period of 1 month or more. If you are convinced with a service, this may not be required, but its always advisable to have a hands-on experience with the service prior to making your investment.

Another thing to look into is the scheme. The different tiers are always quantity based but it can depend on number of contacts or number of emails. Depending on your email marketing campaign, one may be more economical than the other. Making the right choice here can save you a decent buck on a monthly basis.

Free Plans

On the topic of pricing, you may be tempted to choose a free service and there are in fact plenty of services available. However, if you are serious about your internet marketing efforts, you should be willing to make the investment as freeware would assuredly be crippled in certain areas. Some limitations may include intrusive self-promotion, low deliverability rates, limited features or non user-friendly software.

Deliverability

Even the most powerful campaign would be futile if your emails fail to get delivered to your list. Deliverability is something that can only be measured as you start using a service but acquiring reviews of existing customers of the services you are considering will give you a fair idea on how well the email marketing service performs in terms of getting the mail successfully across.

Most leading providers maintains their relationship with ISPs around the globe to provide better deliveribility and security. This can help to reach email to inbox rather than flagged as spam. For large scale email marketers, this must be considered when sending emails.

Final Thoughts

Be sure to look into all the above before making your investment. An email marketing service is a long term commitment so make sure you do ample research and make the right choice. The long term prospects of your business and how many subscribers you are looking to reach should also be kept in mind. In any case, if you have the right idea, it should pay off. Don't waste any more time, get started now!

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