Keyword Research Tools

Keyword Research is the process of finding the right target keywords for a particular business/ website for optimization purpose. A Keyword Research Software is an application used for automatic research of best target keywords based on the content of website, business type, competition, volume, etc. There are available many keyword research applications to help businesses and online marketers in effective research for keywords for their target websites. It is very important to use the right keyword research tool that can give you the right data and keywords for your websites.

Here are some keyword research software you can choose from



SEMRush is an online marketing tool used by professionals for effective keyword research for their target websites. Based on target domain, keyword or URL, SEMRush...




SpyFu is a keyword research software mostly used by marketers to find out most profitable keywords for paid and organic search based on competitors’ data...

By: SpyFu, Inc.


KW Finder

KW Finder keyword research tool is used to find keywords with low SEO competition, but high demand. This tool gives long tail keywords, specific keywords...



Market Samurai

Market Samurai is a keyword research software available in downloadable form and is used to find low competition, high-demand keywords for any niche. Besides keyword...

By: Noble Samurai Pty Ltd


Keyword Planner

Keyword Planner by Google Adwords is a widely used and very effective Keyword Research Software for Google Search Engine. Based on some input data including...

By: Google Inc.


Bing Keyword Research

Bing Keyword Research is a keyword research tool for Bing Search Engine. The application gives its users useful data and details about search volumes, competition,...

By: Microsoft Corporation



WordStream keyword research tool is used by marketers to research and find the best possible target keywords for a business or website. WordStream kes research...

By: WordStream, Inc.


Keyword Tool

Keyword Tool is a keyword research platform that can be used to find the keywords or key phrases that people are actually typing while searching...

By: Key Tools Limited



KeywordSpy is a marketing tool used by people for advanced keyword research for their target business and websites. KeywordSpy tool gives data for organic as...




Wordtracker is a very effective online marketing tool used to find high-performing keywords instantly for any query or business type. The best thing about Wordtracker...

By: Wordtracker LLP


Long Tail Pro

Long Tail Pro keyword research tool specializes in finding out the best and most searched long tail keywords for any query or niche. Based on...

By: Long Tail Media, LLC


Keyword Revealer

Keyword Revealer tool gives its users some specific details about target keyword including keyword difficulty (competition), monthly searches, Adwords stats, top competitors and relevant profitable...

By: Keyword Revealer Software LLC



iSpionage is a keyword and competitor research tool that allows marketers to search new keywords based on their target query or keyword. iSpionage mainly searches...

By: ispionage, Inc.


Keyword Discovery

Keyword Discovery finds out the keywords that matter and drive results. The tool uses search data from Google and other popular search engines to extract...

By: Trellian Limited



HitTail tracks and analyzes the target website to find organic keywords being used by existing traffic and then, suggests using these keywords more often to...

By: The Numa Group, LLC


Keyword Eye

Keyword Eye helps online marketers with their keyword and competitor research. The tool comes integrated with several features such as, brain storming for better keyword...

By: Keyword Eye Ltd



Jaaxy is a keyword research platform that gives you complete details about target keywords, keyword suggestions, monthly searches, estimated traffic, QSR, SEO Power and competition...

By: Jaaxy



SECockpit is a web-based keyword research tool that finds profitable keywords and analyzes competition for any target website, business or niche. Some of its features...

By: SwissMadeMarketing GmbH


Term Explorer

Term Explorer keyword research software has been designed for online marketers to find hundreds of relevant keywords & competitive data for their target websites. Term...

By: Velit Research LLC



GrepWords keyword suggestion tool suggests relevant keywords for any niche from a massive database that is updated regularly. The tool also generates sets of random...

By: Grepwords


Keyword Snatcher

Keyword Snatcher will snatch the best keyword from a pool of keywords for target business or niche. Keyword Snatcher collects keywords suggestions from multiple resources...




KeywordCanine allows users to do In-depth keyword research and analysis for their target websites to find the best keyword suggestions. The in-house database contains thousands...




serpIQ is a keyword research tool for SEO professionals craving for a complete keyword and competition analysis application. serpIQ’s dashboard gives access to a huge...



Good Keywords

Good Keywords is a keyword research program for Windows. The tool can be used to manage keywords in one place, search the local database to...

By: Softnik Technologies



KeywordXP keyword research software lets you find hundreds of keyword variations and long tail keywords for your query. KeywordXP offers many additional services including detailed...

By: Hummingbird Software Pvt Ltd.



CanIRank helps users find keyword results for which their website is already ranking or is competitive, so that ranks can be achieved easily. Along with...

By: Open Development, Inc.


InfiniteT3ch Keywords

A keywords service designed specifically for research of keyword concepts and designed, tailored with NLP and AI software. With features for saving, searching, and targeting...

By: InfiniteT3ch


SearchMetrics Suite

Certainly a must have tool for any marketer who is serious about improving SEO efforts on their website. SearchMetrics provides timely and extensive data to...

By: Searchmetrics



A well rounded suite of tools that provides above average results but would not be considered excellent for any single utility it provides.

By: TapClicks, Inc.


Clever Gizmos

The Clever Gizmos Keyword Researcher tool is a keyword research tool based primarily on Google’s auto-complete database. The software works by scraping the auto-complete database...

By: Clever Gizmos

Over the years the market has spread quite wide with numerous options to choose from. Most keyword analysis tools have become quite generous offering a number of free trial features which will give you plenty to experiment with before you make the purchase.

You may find that certain tools are superior in some aspects but lack in other areas. For this reason, it is not uncommon for Online Marketing Professionals to invest in more than one tool at a given time. This guide serves as a handy guide; a blueprint if you will, to look into when comparing and choosing the right tool. Here are some of the most important aspects to look into when buying a competition research tool.

Keyword Analysis and Research

In any online campaign, your choice of keywords and promotion of them should be of utmost importance. Even if you are looking to run an exclusive social media campaign, it pays to have a knowledge of winning, profitable keywords in your niche. Whether your target is SEO or PPC, be sure that your research tool provides extensive analytics and information regarding use of keywords.

SEO Keyword Research

SEO is something all online marketers should look at to gain a competitive advantage so even if your main focus is currently PPC, look for a tool that at least provides basic information in terms of SEO; of your competition as well as your industry. These tools usually offer detailed analytics of a domain including it's organic ranking, number of keywords for which a domain ranks, estimated organic traffic and estimated keyword searches.

PPC Keyword Research

As search engines tightens its grip over its SERPs and continuous updates that slam rankings; it can be difficult to exclusively focus on SEO. A PPC campaign can be a lot more predictable so ensure that your competition research tool gives you an extensive insight into what your competitors are bidding on in terms of keywords as well as how much they are spending. Even if you are looking at other organic options to boost traffic and sales, knowing how much your competition is spending and what keywords they are paying for can give you a distinctive advantage.

These PPC research tools offers number of keywords and estimated bids of those keywords. Apart from keyword data they may also offer ad copies, average position of ad, advertiser's history and much more.

Social Media Analytics & Research

With the amount of time consumers spend on social media and the importance social media provides in terms of connecting with your customers as well as other areas of online marketing such as SEO, acquiring details of what your competitors are up to on social media platforms can help you run your own campaigns as well. It is possible to quickly gauge which social media profiles are most active among your competitors and only focus on these websites.

Content Analysis

As search engines continues to update its algorithm, we find the one gaping factor of online credibility is consistent, top-notch content. While this means a more informative, usable internet, it can also be difficult to develop websites to meet these standards. Good competition research tools also give you an overview of content marketing efforts and how to optimize your content for maximum results. If you have already hired a competent content writer to do this for you, this feature may not be the most useful but you still could be leaving traffic on the table.

Backlink Analysis

Tools like SEMRush and Spyfu nowadays offers backlink research. They may not be data rich and accurate as much as standalone tools but they still can help user to get quick overview of backlink profile for competitors’ sites or own websites.

Backlink research tools usually offer quick overview of number of backlinks, number of unique domains, comparison with competitors and much more.


Whether you represent an online marketing company or carry out your own stints, proper reporting is essential to get an idea of the big picture. If you represent a company, aesthetic appeal and highly presentable data can be of more importance, but all tools should offer substantial data irrespective of how it looks so that it provides ample information at a glance on how things are faring with respect to your campaigns as well as your competition. If possible you may also want option to export whitelabel reports for your clients.

Affiliate Research

A good percentage of people seeking competition tools are affiliate marketers. While you may not need specific tools if you have the above in check, there are some competition research tools that are more “affiliate marketer friendly” offering reports and tools on various affiliate networks and super affiliates that can be very appropriate for you if you exclusively carry out campaigns to market other people’s products on popular affiliate networks.


Competition research tools can be expensive. It is advisable to have one at your disposal at all times so when making that investment, find a tool that you can continually use without the product breaking your bank and proving to be more of an investment rather than a tool that boosts profits. There are several tiers and pricing models so choose something that is in line with your budget.

All of the aspects above may not apply to you specifically but you should be able to gain some perspective on what to look for when investing in a competition research tool.

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