GetResponse is a powerful email marketing software with email creator, autoresponders, landing page creator, and 99% email deliverability. It features inbox preview, form builder, list booster, email intelligence, A/B testing, and responsive email design. They also have built-in landing page designer so companies can built landing pages, integrate email forms and capture leads directly. The pricing is set based on the number of subscribers that you have, with special pricing for enterprise and non-profit organization. According to the official website, the product is used by more than 3,50,000 customers.
GetResponse was founded by a 17 year old entrepreneur Simon Grabowski
in 1997. The platform is now one of the mainstream email providers
offering a host of services to cater to virtually every need you may
have in terms of email marketing. Today they offer the platform in 14
different languages and being used by more than 350000 customers
worldwide. They have offices in 4 countries and employ more than 200
Due to innovative product design and regular evolution
in platform, the company won many awards. Let's look at the email
software in more detail with their key features.
has revamped its autoresponder service dubbing it as "Autoresponder
2.0" offering a number of features to segment your list and send
automated emails accordingly. In fact, GetResponse has branded itself as
simply an autoresponder service which can be seen in their advertising
pitch via search marketing and banners. Automation does have its limits,
though, as automatic emails cannot be sent based on following certain
links like certain competitors offer.
has a really nice feature, which can be quite instrumental depending on
the situation. Prospective clients who're not on your list have the
option of viewing your newsletters via a publicly accessible domain if
you wish to set this up. This allows you to entice more customers to
enjoy your content as well as provide more means for clients who are not
on your list to gain access to your content. Public access can be setup
by re-publishing the content via social networks and other means.
GetResponse offers one of the relatively largest pre-styled collection of user interfaces to choose from for your email sign up forms. The forms have been conveniently categorized based on business industry to make searching through the horde a lot easier. Additionally, make further customization based on your preferences to make your form even more unique to your competition.
Users can keep a track of your list based on click and opening activity. Mails that have not been opened can be resent with a modified subject line to entice the user to click the message and have a look. This single feature alone can convert a number of seemingly dead leads to a sale.
Their reporting interface offers detailed statistics about
various email marketing activities. This is a clean, user-friendly
interface to work with and should be understood by even the least tech
Getresponse is among a few providers who offer responsive email templates. Since mobile device users are growing rapidly, you can’t ignore the power of them. Responsive email designs just like responsive websites, optimize according to screen size and thus offer customers better viewing experience. Currently GetResponse offers more than 500 responsive templates for their users.
When you create your email campaign and
design any email, you can use these templates (regardless of your
plan). You can also preview them to see how they will look like in
There is a built in feature to
test multiple email templates or design and check whichever works
better. A/B Testing is a must have tool for any serious email marketer,
especially when you have a big list of email subscribers.
GetResponse's A/B testing tool can test multiple things such as email
title, email content, sending time, sender’s name and more. There is
also an option to select the percentage of members you want to test for
anything. For example, you don’t strictly need to test two designs
between 50% members each, you can rather set it like 20%-80% ratio as
well. This kind of freedom is not offered by most of the service
providers in this segment and this surely is a big plus.
from the features mentioned above, there are many other features the
product has to offer, some noteworthy of them includes time travel,
advanced segmentation, online surveys and few others.
Overall Visibility Score 81.13
Company Name: GetResponse Sp. z o.o.
Founded In: 1998
Address: Arkońska 6 A3 80-387, Gdańsk, Poland