image

CleverReach

CleverReach Review

By: CleverReach GmbH & Co. KG

Visit Website

Overview

CleverReach is a cloud-based email marketing software for business, with eCommerce and CRM integrations. It features professional newsletter creator, recipient management, performance reports, forms, autoresponder, integration, A/B split testing, contact blacklist, design and spam test, multi-lingual UI, mobile apps, and bounce management. There are four pricing options available: Flat Rate, Prepaid, High Volume, and Free.


Detailed Review

With an increase in global eCommerce markets, it has become more vigorous than before to handle millions of emails from customers. Being a part of such management can be strenuous if we need to do all such things manually, isn’t it?

Then how do you manage and collaborate so many Emails together? Can we set up any type of automation for it?

The simple answer is yes. We have advanced far enough today. Sites like Amazon, eBay, etc. manage millions of customer every day with such an automated system. Yes, these systems are called Email Marketing Tools.

Pros:

  • Pro-level Email marketing tools helping you get your customers.
  • Advanced contact management and group formation.
  • Has an inbuilt feature for autoresponder and automated emails.
  • Use the A/B tests to find out finest version of your mails.
  • Suitable number of Email template to be chosen from. Also has a feature for text-only and element type mails.
  • Form builder to generate forms and collect data accordingly managing your customers.
  • Inbuilt design and spam tests to check mail integrity and avoid it going under spam
  • Agency Solution to manage multiple sub-accounts in an organization.
  • Decent reports section to get full data on a number of clicks, opens, and other activities.
  • Has support for multiple mail trackers like Google Analytics, IntelliAd, and Connect link

Cons:

  • Mediocre templates and no blank template to start from scratch.
  • Template designer has an average setup and needs much better UI and tools.
  • Costly plans for design and spam tests. Need to buy them separately from the premium package.
  • Issues with Zoho-Mail. Some of the domains under Zoho cannot receive emails and are bounced right away.
  • No design for landing pages in template section.
  • No real-time mail editor. Mails once scheduled cannot be edited again.
  • No option to input time zone while scheduling mails.
  • Lacks support for abandoned cart emails, purchase failed, and few of advanced auto mailing features.
  • Limited condition & action blocks in an automated workflow. Needs more advanced options in it.

Overview

Using them, we can manage tons of Emails from normal customer signups to their online support queries. Reaching out to customers is very crucial in businesses, especially for cloud products. These tools ease the work of reaching out and customer support teams and allow them to auto-respond and achieve their trust.

One of such company CleverReach has also worked its way to top. Founded in year 2007, Niedersachsen, Germany, they have proliferated owing to their straightforward email marketing interface.

Boasting with 230k customers across 150+ countries, they also claim that their services send more than 200 million emails each month. Giants like Spotify, Greenpeace, UNICEF, ASUS, etc. are using CleverReach services. Big statistics there, isn’t it?

They are equipped with several types of CRM, CMS, and other eCommerce features to aid the companies to manage communication with the customers.

In this review, CleverReach is to be tested rigorously, and then we will pass on our final verdict on it. Without playing dead, let’s get the tests going!

How to get started?

The initial steps are quite like other tools here. Users need to check their site and then signup for a plan. Things are a bit tricky in their setup, unlike other tools. Users need to go to the pricing section and then select the plan they want to try on. After that, it asks for email signup.

They send the login details on your registered Email ID. Once you have logged in, there is a start page. On this page, the first option is to create emails. Use that button to get started to CleverReach services.

There are also options to select a contact list and to set up targets. We will discuss them in later part. The UI is very elementary, and so it is a cakewalk for even complete noobs.

Talking of experience, it is needed that you have some experience of using Email services. Also, you must get familiar with Email marketing as that will make things easier to grasp.

2-mail_types

After that, just use the Create Email button to make new emails. The procedure will be engaged accordingly in there. Only thing that may worry some people is that they may find some difficulty understanding initial steps.

One more thing we encountered was that they might block an account sometimes for verification process. Especially for the new users. After the design process, the tools block do hurt some people. They must use verification before all these and avoid the hassle.

This seems a bit of sham to us. For such a big company, they should keep things upfront. For that, simply ask for card details on the first step of trial registration. Asking it later on after we make an account, and design our mails halfway through is more annoying.

There are many things given by CleverReach in this panel like recipients, forms, emails, autoresponders, automation, reports, and account details.

We will evaluate them and weigh them truthfully. The entire procedure is very streamlined, but this feature where they ask for card details so late in free accounts is terrible. Regardless, we already had the premium version with us to evaluate things.

Talking to test the features in it, there are many in it. From general mails to newsletters, forms, surveys, discount mails, etc. They also have the autoresponder button. You can use the agency solution directly to collaborate with your stuff.

We are reviewing the email services first since they are the core part of CleverReach.

Testing out the Email Services

We need to check the mail services and its feature to assess true proficiencies of this tool. For any email marketing tools, the primary focus is to create emails, send them to the recipients, follow up those emails, check the reports on how many people clicked those mails and then generate leads.

This is the standard way of Email marketing. It also depends highly on the business plans. The way you need to execute stuff using CleverReach is up to you.

To begin, there is an Email section that can be accessed on the left side navigation bar. In this menu, there are four main options for you to test on. They are Email, Templates, Elements, and Images.

Let’s begin from email section. Initially, this section is going to be empty. From now, you will use the Create Mails button. In the Email section, there are some fantastic mail setup given for you.

Adding and Managing Recipients

The most core task before jumping into Email making is adding contacts to the list. We aren’t sending emails to graves after all. CleverReach has given a separate section to manage contact list. You can access it via a side navigation bar.

In the Recipient Menu, users can add as many contact as they want. The initial dashboard shows a list of previously added contacts. You can directly search a contact from search field.

3-contactsA

Use the Add List button to add a new list of contacts. This listing helps to categorize the customers accordingly. Add the list name like clients, new users, old users, etc.

In the next tab, you will be asked to input more details. The main two options are imported file and add subscriber. In the export format, users can add mails via CSV, Xls, or text files. You can also manually add them via copy & add button.

In second method, you will need to add tags and name them like Email, name, last name, etc. The fields are separated by a semi-colon. Verify the fields in the next menu and then select Save to complete.

Other than this, users can import the contacts from external URLs with sheet format like google sheets, etc. There is only one con that we found in it is that they do not support files from google drive, old formats like vcf, etc.

Then there is a Segments Section in here too. This section is used to filter out contact quickly based on single or multiple criteria.

They have included criteria using email activities like clicks, opens, registered date, activated date, unsub date, and even purchase info like order status, product name, code, etc.

4-contactsB

There are two conditioning parameter viz. And/Or. In the second context, there are more options like smaller than, greater than, equal to, etc. This delivers greater customization.

Next part in contacts is the Statistics Button. One of the most crucial parts of customer follow-up is knowing more and more about them. The first part of it is the overview report.

On the main panel of this report, it shows the status of active, inactive, net subs, bounces, signup rates, unsub rates, and opening rates. There is also a graph below it which shows the growth data as we see in many business sites.

There are two more tabs below it named as Top Clients and Top Countries. Both data can be shown only after CleverReach has collected relavant data for the same. Lastly, in the same tab, there is a Daily Report Section.

In that, you can view your data up to year 1970. Way too far! In this tab, user can have an insight list of date, subscribe status, added, unsub status, and total activities. It displays the growth rate percentage in the last column.

There is an activity graph on the top. Based on the number of signups, it will show fluctuations. Only one thing is remaining here. That is an export button. As we know, they have worked so sternly to collect all these data, and that’s why an export button can help us to see reports offline.

Lastly, there is a settings section. From here, set the legal notices, unsub forms, backups, etc. Under field settings, users can add more fields in the contact list or edit the current ones. The procedure is quite easy. See the field data in curly braces near their section. This is the code you can write directly in the HTML version. So much to do, isn’t it?

Sending Simple Mails

The types of mail in CleverReach are, creating simple mails, duplicates, autoresponders & regular mails, A/B test, and automation mails. In our tests, it is essential to check all of them if they are working as intended or not. Start with the basic setup.

Hit create simple mail button. The first thing they will ask is to check the contact list and then choose from them. You can select an entire contact list or select any with the checkbox.

This next step is about settings given email information. In this menu, you can personalize campaign name, subject, category of mail, sender name, and emails. You can also use tracking option to track number of opening and clicks on that mail.

5-mailA

For tracking, they have given support for Google Analytics Tracking, Intelliaid Tracking, And Connect Link extensions. These additions allow you to track the mails using third-party too. Users must be careful while using them as it can compromise their data.

At last, there are unsubscribe buttons. You can manually create the form for it. You can also set it to have an online as well as archive version of your email. After this, click next to go to template section.

As we had said before, select the template that you made or choose from the existing ones. Use the editors to edit them. After that, you will see a design menu. Change anything that you want to and then save it. Before you go ahead and send the mail to others, use the preview & test button.

Once you think the mail is excellent from the previewed message, click the continue button. This menu is the last one for your simple mail setups. They have displayed a particular checklist here to verify your mail.

6-mailB

After the checkup, they will ask of email scheduling. This feature is convenient to send emails to many customers as per their time zones. Sending emails to customers on correct time is also one of the leading marketing techniques. Sending such emails at 3 am midnight to someone is a bad idea.

For this reason, use the scheduling button. Click the button Set Time. Input date and time. The only issue we found here is that there was no option to change time zones. By default, messages follow time zone set in your account.

This can hamper us. In case of emergency or in some hurry, we may forget to adjust the time zone in the account. For that reason, CleverReach must give option to change it while mail scheduling.

Moving on, you can see some checkboxes in the last tab. These are compliance-checks like confirmation of adding unsub and legal notice links in the mail, following anti-spam regulations, and acceptance of CleverReach terms and conditions.

After that, hit the Approve button and voila! You have successfully sent your first test email. Now verify if the emails are delivered or not. Just check your test mails if you have received the given mail or not.

7-mailC

In our case, we did not receive the emails on our test mails. We checked put thoroughly but were unable to find the sent mails. On contacting customer support, we found some issue with the service providers of Zoho mail. Things were working nicely on other mails like yahoo, Gmail, etc.

This may be possible as Zoho might have blacklisted this mail domain. All mails were put in the bounce folder. CleverReach must contact Zoho mail for rectifying this issue. Regardless, it is time to check other functions in the mail button.

Duplicates and Autoresponder Mails

The next was a duplicate function. Like any other mail services, you can duplicate mails from the list and use it accordingly. Then comes one of the frequently used mail type in modern marketing.

This setup is Autoresponder emails. Like previous procedure, the steps are same in here. Starting from usual step, select a contact list. In next section, it will ask you to choose auto-respond type. Here, only two options are given. One is after the subscription and other after the purchase. Time and date can be selected here.

8-autoresponder

If you want to send it regularly, you need to select the timings for that too. One more option that could’ve been added here was send now button. Mostly, we need to send messages quickly once a person has subscribed to our list. This was not configurable in here.

After that, input the mail settings as we did earlier. Choose a template, edit it accordingly, save/preview it, and then continue. From here, same confirmation options will appear like before. Check them and send the mail.

A/B Testing Mails

This is one of the most used and useful testing method many modern cloud interfaces like websites, products, advertisements, etc. conduct. For layman, it is not that tough to grasp it.

A/B test is needed to evaluate working of various samples of same product with different changes. The changes in the theme start with minor changes, and then we proceed to do significant changes.

To do this test, choose the A/B test button while creating new Emails. From here, you can see the same email menu. CleverReach has set mandatory criteria for using this service. The condition is having mandatory 10 Emails in the contact list.

In the next step, general settings, users need to choose three main criteria for this test. They have given a choice to test two separate subject lines, mails having different content, and then combined change in subject and content.

9-a_b_test

This allows lots of customization to the test. You will need to input subject first. After this, select the looks of templates for first sample. Edit it, and then choose sample template B.

After that, you will be taken to final setup menu. In this menu, there is a slider button. Use it to select at how much percentage you want the winner to be decided. If the slider is at 50%, this means that version that won the test in either A/B will be sent to the rest of the people.

In an extensive scale data like sending thousands of emails, these tests can make a hefty difference. Even small changes like changing link color can affect the data drastically. Then there is a winner condition tab below it.

These conditions include a test for the highest number of opening rates, click rates, URL clicks, conversion rates, and manual winner selection. Select the test duration after that. It can be based on a number of hours of days. Further customization like exact date/time must also be given here by CleverReach.

Send the mail after this and wait for the test results. We used the open-rate as our test criteria. CleverReach will distribute the emails accordingly amongst the receiver list. Imagine this test on large scale as many eCommerce sites tend to do.

The final data can be checked by going to the mail section and select the A/B test tab. It will show all data like open rate, click rates, received status, etc. In this way, users can conduct tests to see which version of their mails is received better by customers. Even minor colors and font changes can sometimes make a difference.

Automation Emails

As we know, for big companies, it is needed that majority of mails are handled by automated bots. This is not only to minimize human work but also to manage the inflow of thousands of new user signups every hour.

Use of automation can be done to send messages automatically for every new signup, or for special occasions like user’s birthday, or while any other special event. Those Christmas discounts coupon messages you get are most likely automated like this.

To make an automated message, use the automate button in the main navigation bar. Once you have completed the mail services, use the Automation THEA button on the left to create the workflow for the automation.

10-automationA

In this menu, you will be presented with multiple choices for automation. These are single track workflow, multilevel workflow. In single-track workflow, we have new-sub emails, event emails, order processing mails, and tag-based mails.

In multi-track workflow, we have blank templates, regular newsletters, special discounts, eBooks, and follow-up campaigns. Orders and tags based mail are conventional in both workflows.

Select any workflow that you want to create. From here, we pick the birthday message. After that, you will choose date and timings with the list of contacts, and the final mail to be sent.

There is also an advanced workflow option on the top. It will take you to the advanced section to personalize the mail. In this section, you can optimize the mail based on triggers, actions, and flow control.

In the trigger button, users are given a choice for newsletter signup, recipient activity, order process, tags, and calendar-based. The action button contains a list to add contact, modify them, delete contact and send mail.

The last menu is the workflow controller menu. It contains if function, time constraints, A/B tests, copy emails, link two workflows, and add anchor points.

11-automationB

So much confusion in, isn’t it? Well, we will help you now. As we took an example of birthday wish and discount coupon for our customers, we use it to help you understand how to design the workflow.

Let us take the birthday date. Select the message you want to send on that day. After that, select contacts from the list that you need to target. So the workflow is as follows, select date/calendar trigger, then add contact list from the action tab and lastly use the message button from same action tab.

There is a small pencil icon on the top of these items using which you can edit the fields inside it. Now, use an anchored semi-circle around these objects to connect them. First is the calendar, then contact list and then mail button.

What to do next? The final tasks can be decided based on what the customer does. If they use the coupon button to go to the website for shopping, we can send a confirmation message. If they just open the mail and do not click the coupon button, we can send another mail with a better offer. Sounds cool, isn’t it?

This is where the IF condition came useful. In case the customer has gone to the site and bought a product, we can use the order process trigger to give them a thank you message or something like that. In this way, we sold our product using the birthday event. Have you grasped the concept of workflow emails now? If not, just see the image above, and it’ll make things clear.

After that, you will need to activate the workflow. If there are any errors in, it will be prompted. Once you goof around a bit, you can become a pro easily. This is the first part that required a learning curve for us. This is really a fantastic method to customize the workflow using such unusual graphical methods.

Now, this is the advanced workflow that we just reviewed. In case of single point workflows, the setup is really straightforward. It is a one-liner process. For example, we used the new user signup. The first step to be chosen is a list of subscribers and contacts.

You can add the new subscribers in a separate list. Choose that list in first step. Then comes response time button. Select any time you want the message to be sent. We chose to send it after 5 mins. Later on, add the new sub mail you created and attach it.

These were the basic methods. To extend it further, click add Email just below it. Another instance for selecting response time and desired mail will be added in the queue. We attached another mail after 2 hours. After this, just use the button on top right to activate the automation flow, after checking the security steps.

This will show the automation flow rate in the main panel. Now wait for those signups and then keep collecting data to generate leads from them later on. In this automation workflow menu, you can pause, edit, or delete them.

This was all about the automation workflow in CleverReach. Many similar products have this feature but lack many such conditional statements.

Time to check the Email Templates

You might wonder why discuss template after the mailing features? The first task you need to do is learn the process of mailing. Individual design can be cultured later. Moreover, now we review these design features.

In the Email tab on the main menu, go to the Template Tab. In the template menu, you can see a vast list of Email templates. These templates include a design for beginner mails, designer mails, responsive, business, events, food and drinks, family and children, real estates, lifestyle, sports, technology, etc.

12-templatesA

Using them, we are supposed to make amazing mails for our customers. Select the template that you like or use create a new button. Either way, you have to input basic Email details before editing them.

For custom made template, you need to add the HTML version of the file. For manual editing, we are directed to the design step of mailing procedure. In the design menu, you can add few extra elements in the mail.

For starters, the setup is made to look like a website builder. This way, it is not that tough to design your custom mail. On the design panel, there is a top panel to change fonts, link colors, and background colors.

On the right side, there is a menu with a list of elements that can be added to the mails. They have nicely arranged these items on this menu. The design tab is used to change header and footer styles. Both allow changes in font style, size, color, and also allows to change the background color, frame style, distance, and dimensions.

Next part is the Elements Tab. In this menu, the top section allows to drag and rearrange the elements added on the page. The top template elements that can be dragged to the design are top head, logo, central area, and blocks. Other elements include adding images, texts, image + text, buttons, bullets, social buttons, RSS feeds, etc.

13-templatesB

On the main design area, they have used highlighted rectangle to select and edit an element. On the corner of this election rectangle, they have added an option to hide/view, delete, duplicate, save and move that element.

To edit the pre-existing elements, just click on them and whatever methods are given, you can edit it accordingly. Use the delete button on your keyboard to remove any element.

Some more amazing elements can be added into the mail from other options like pre-built elements, dynamic elements, and snippets. The process is novice-friendly, and with some practice, the usage will become very easy. There is also a Text Tab beside it. In that tab, you can convert an entire page into text format without any HTML elements.

Overall, this procedure is same as what other similar setups give. As we elaborated earlier,  the procedure making these emails is very elementary. Only thing we want is CleverReach to add blank templates and let us design things from scratch.

They have collaborated with TemplateMonster to provide a variety of templates for you. Utilize this personalization to make sure the Emails are designed properly and without too much graphics. Add unique elements to gain attention but do not overcrowd them.

Elements designer

As a part of custom design, there is an Element Designer included in CleverReach too. This is used to design essential mails.

On the elements page, click the add new element. You will get a new pop-up to design them. Add the name of new element first. In the first drop-down menu, you will need to choose personalization like name, date, and time. In the consequent list, choose from link types as in unsub link, HTML and text links. The last drop-down list has tags based on text, links, images, and HTML.

14-elements

When you click on any of these items from the list above, an HTML code is inserted at that point. The items like name, date, and time are in curly braces {..}. Arrange the items and then see in the preview section how it will look. Space and Enter are not counted in the preview.

After this, you can save the design. These can be added later on while using the template design. They can be added in the HTML compatible mails. Overall, it is an excellent complementary feature.

Before ending the template section, there is one more setup to be seen. This is the image manager. Users can upload only images in it. There is no provision to edit them. Other tools like ConvertKit, Sendinblue, etc. have edit feature. CleverReach must also add it.

Overall, the template section works very well, and the amount of personalization for mails is more than enough to make great attractive mails for your customers. After this design setup, we must now see how to check the reports for our account.

Let’s Use the Form Builder

One of the most common things used in modern internet is forms. Fill this, fill that, please submit the feedback, blah, blah, blah! Tired of it?

We get this every time we open links on new sites, new signups, rate something, etc. Forms have become a way of collecting information about existing and new customers for any field. Companies collect the data from these forms and then use it to improve their services.

CleverReach also has given us feature to add forms in our emails. Use the Forms Tab on the left side main navigation menu. In the forms panel, you can use add new forms to start.

15-formsA

In the form creation panel, there are several primary tabs like design, content, settings, and source code/distribution. The form-making is a bit more exiting than template making. This is because forms were supposed to be simple HTML field a few years back. Now, you can add links, attachments, and many items in them using single clicks.

There will be sample form present on the first page as you see. There are certain tabs on the left side-bar like edit title, page content, header content, add legal notices, and other content.

In the title tab, input the title of the form, new user, etc. Select the language and color scheme for it. The options on the left provide limited customization. To get a full feel, click on the elements that you want to edit.

For example, click the title of the form on central space. It will pop a new window with better options. Here, you can see full list of editing features like font color, shape, size, and other formatting options.

You can input images also in the title. You will need a permalink for that image though. Align the image as you want to like on top, bottom, below to the text, etc. Similar to this, you can edit the footer too.

16-formsB

Use the side-bar to customize other smaller things. In the Content Tab, users can edit more things in it. In this section, users can edit various other forms like subscribe form, unsub form, etc.

In the unsub form, you can add things like text fields, multiple choices, check-boxes, drop-downs, surveys, etc. As you continue to explore it, you can find many such advanced form-related stuff. CleverReach has been decent enough to include many such features into forms.

Then comes general settings for forms. This includes arranging them as subscribe and unsubscribe options. There is also a redirection option to set up links for various form activities like signup, signup confirms, unsub, unsub confirms, email errors, etc.

This is very useful to manage the visitors accordingly. The last part is the website configuration part. In this section, users need to integrate the source code in their site. There are separate source codes for sub and unsub feature.

Just copy-paste this code into your site, and you are good to go. Now you realize how simple form building is. This feature also works perfectly in CleverReach. Only thing that can be added additionally is preset templates for various form like feedback forms, review form, etc.

Other Features

Till now, we have gone through all the main setup features of CleverReach. As for Email marketing, they have covered almost every single item possible. Other than some core features, we can explore and test some miscellaneous ones.

Design and Spam Test

One of the dreaded things in mails is spams and other malicious items coming with it. As technology moves ahead, there are many ways to filter out spam emails and target users.

17-designA

That’s why, mails you send must be under compliance with spam policies. As we said before, while composing emails and sending them, there is a check-box to confirm that you are not spamming someone and are following the spam regulation policy.

Just in case you missed some points, CleverReach is there to help you out. They have specially made a feature to test the mails made by you for spam filters and content. This feature is called as Design and Spam Test in CleverReach.

The test feature can be accessed while you are making mails. In the content section, there is an option on the top that says Preview and Test. Hit that button, and you will see three main testing choices. They are preview, send a test mail, and then design & spam test. Choose the last one.

They have a fixed price for spam tests. In a typical case, CleverReach servers are usually under compliances with other email services and so they will hardly be under spam category or blocked by them. Contrary to this claim, we got all our emails blocked on Zoho Mail. They were even not in the spam folder.

18-designB

Regardless, the tests are planned at €15 for 3 tests. This may seem costly to many, but this test is more useful for people who need to use their own domain for emails. If you have bought the pack, just use the start test button.

The test takes some time and will return the results then. Edit the mail accordingly, and then you can recheck it again if it was under spam category before. It is indeed nice complimentary feature except that it does not come in the monthly package. We think that CleverReach must give 1 test for free to premium account users.

Agency Solution

Sometimes using a single account to manage things is not possible in Email marketing. For that, we may need to operate things via multiple accounts. To use the multi-account status, users need to join the Agency Solution by CleverReach.

To gain access to agency solution, users need to go to the agency tab on the left side-bar. From here, you will be prompted to either select for the free trial plan or the paid plan. We used the trial version to test it.

In this agency section, admins need to add email ID for other users. Once you have added the details, you can begin using this feature. You can add full details of the customers and then log in on their behalf from here.

19-agency

From this menu, customers can login into the account of the assigned user and use it accordingly. Keep in mind that you will need to assign a new subscription to this account. From here, customers can use emails from admin accounts, their templates, etc. and manage their mails.

Admins can monitor and also login into these customer accounts and edit their tasks. Overall, this feature is more or less a second copy. There is a monitoring tab in it so that admins can keep an eye on these accounts.

They can also feed admins commission for every invoice with above 20% commission. In this way, one can manage multiple business accounts from one portal. However, cost will increase as you will need to pay for two of them separately.

Reports

After all this trouble, making mails and using trackers to manage the customers, it can be depressing to find that there are no stats on how the mails have performed. How to find out that those emails were up to the mark and did not annoy the readers?

For every conclusion to our efforts, we rely on reports. To check the reports, CleverReach has given a place to get it yourself. There is a Reports button on the side navigation bar.

20-reportsA

From there, you are redirected to the report segment; this report section has all the data needed to see every detail of the projects undertaken. There are three primary tabs in the reports section, viz. emails, autoresponders, and campaign calendars.

The email section has data on all the emails sent by your account. On the top tab itself, it shows data like number of recipients, a number of clicks, opens, unsub details, and bounce rates.

When you open the main reports, it displays details for general activities, clicks performance, overlays, clients, map, social media, and exports the reports. In the main overview, a color pie chart with data on the number of opens, clicks, bounces, unsubs, etc. is shown.

In the world map below, the details of link opened are shown via map. Top links are shown in green and so on. Admins can get more info on it by the activity tab on the top.

The links section helps to see who opened the links. Most results are appropriately seen after 6 weeks as prescribed by them. In this way, users can view the details of the info they have.

21-reportsB

The reports for autoresponders and campaign calendar can be viewed from here too. Campaign calendar is one short way to access the mails quickly that you’ve set for marketing. The results for A/B testing can also be seen from here. Regardless, these reports are detailed compared to other products like Privy, Sendinblue, etc. The export formats given by CleverReach are pdf, XML, CSV, newsletter pdf, and in campaign form.

We now conclude the features in CleverReach. So far as we have seen, all the features were sound, and we did not encounter any trouble using them.

There were a couple of mishaps we think must be pointed out. One of them was incomplete translations. There were many instances we saw German words scattered in the features. It did not hamper our progress, but it may hinder someone else.

The other was a lack of support for some of the service providers. For example, the case with Zoho mail. Even though it was probably an issue with mail services itself, but we would like CleverReach to get it resolved fast. Other than that, reports section must get some love by adding more visual statistics in it.

22-reportsC

There was no separate way to make landing pages in it. This was given even in tools like Privy, Sendinblue. etc. and so CleverReach must include them in the template section. Another in same department was no provision of blank templates. To make new templates, you must either export them or edit from the existing ones. You cannot make a new template from scratch.

These were some typical issues that we see can hinder some experienced or pro users, and so we hope CleverReach resolves them swiftly.

Conclusion

CleverReach, being one of the top providers of email marketing platforms, has not disappointed us here. They have made sure they took every required feature and used it in here.

Except for some of the features, users can utilize it to make their email marketing fully automatic. The detailed reports and mail tracking with multiple methods can help to avoid any discrepancies.

23-integrations

They have included multiple integrations with Jimdo, WordPress, Sage, Salesforce, Zapier, Survey Monkey, and many more of these. These are useful in collaborating emails and product purchases accordingly. The embedded code for websites helps to register new users and tracks the newsletter and promotion emails.

Overall, we would recommend CleverReach as one of the top contenders in Email marketing. Their pricing may seem a bit costly to new businesses, but they do include excellent services. Businesses can opt to try the low-cost plans or trial version before going full swing into the product.

Put your words down below on this product and tell us what else you’d like to see improved in it?

Top Features

E-mail Campaign
  • Signed Domain Key
  • Blacklist Recipient Excluder Tool
  • Bounce Management Solution
  • Multilingual Platform Support
  • Autoresponder
  • Campaign Performance Tracker
  • Contact management
  • Interface Importer
Email Editor
  • Newsletter Editing Software
  • Customized E-mail templates
  • Drag & Drop Editor
  • Unlimited Image Depository
  • Prime Template Hosting
  • Easy Form Creator
Analysis Tool
  • A/B tester
  • Spam Tester
Multi-E-Commerce Tool
  • CMS Integrator
  • Multi web Plugins option
  • CRM Integrator

Specifications

Ideal For
  • Freelancer
  • Small Business
  • Mid Sized Business
Pricing Model
  • Free Trial
  • Subscription
Deployment
  • Cloud

Visibility

Overall Visibility Score 45.38

Score Influencers

  • Overall
  • Facebook
  • Twitter
  • Google Plus
  • Website Mentions
  • Estimated Visitors

Company Information

Company Name: CleverReach GmbH & Co. KG

Founded In: 2007

Address: E├čkamp 103, Oldenburg, Germany

Submit a Review

(Rating)