By: GetWebCraft Limited
Website owners use variety of tools and widgets to get more user engagement, to generate more leads, and to promote the website on various spaces. GetSiteControl proposes to be the platform which can do it all under one umbrella. It eliminates the need to employ a variety of services, and it single-handedly takes care of a lot of functions, which are all aimed towards achieving a common goal.
No matter how much effort you put in creating an excellent website and put together some fantastic content, at the end of the day, it the conversions, leads, and sales which matter.
There is more to improved user engagement other than just a pretty looking website. You will need to make sure you market the services the right way. You need to tell the user what’s in there for her if she engages with your service, even if you are asking only to sign-up for newsletter subscription.
GetSiteControl comes with all the tools that a webmaster can use to improve the quality of user engagement, attract more users, and generate more leads.
The way GetSiteControl proposes to help is that it will provide you all the gadgets you will need for the business. There will be widgets for subscription to newsletters, chats, surveys, share buttons, etc.
All of us know that GetSiteControl is not the one to come up with the idea for such widgets, but they have brought all of these widgets on a common platform. A webmaster would’ve dealt with all these tools separately under normal circumstances.
In this review, we will find out how much of difference it makes if you can manage all these widgets from a single panel. We will also have a look into how good is it at helping the user create and employ all these widgets.
There is a reason you see a lot of tools specialized for only one kind of widget, and GetSiteControl needs to compete with them to prove its mettle.
By the end of this review, we hope to let you know if GetSiteControl is the tool which will help you generate more leads, and we also hope that this review will give you a bit more of insight into the ecosystem around these widgets.
One can use GetSiteControl to create widgets for more than one website. You need to be careful to select the right website when creating the widgets. It asks you to name all the websites on which you will be adding the widget, and then it offers ways to integrate the website with the tool.
Depending on the kind of website you have, there are two ways to get started with GetSiteControl. If you have a WordPress website, you can download and install the plugin, choose the appropriate site from the list, and you will be done.
The other way is the usual one where you need to copy the code they provide and paste it in the code for your website.
Those who are not much aware of coding and website management can also take care of these processes without much assistance from anyone else.
The platform provides a step by step guide for the process in case someone needs help.
Either way, you should not have much trouble integrating the tool with your website. You will need to interact with the plugin or code for just one time. Everything else can be easily managed from within the interface of the tool.
Once you’ve specified the websites and integrated the tool, you are ready to create all kinds of widgets to improve upon your existing lead generating process.
GetSiteControl offers a very neat and simplified user interface. Once you are on the interface, you will not have to give much thought to what you want to do next.
GetSiteControl doesn’t offer a panel full of buttons and options which would confuse the user. Instead, you will find only a handful of buttons, and all of them mean business.
The most noticeable button on the entire panel is the one which offers to create widgets. It presents to you the different kinds of widgets you can build on this platform, and we will be exploring all of them in this section.
There is no better way of lead generation other than the one in which the user shows interest in your product or service and provides contact information to stay updated on all the progress and events related to the service.
Sign-up forms or subscription widgets prompt the user to stay updated on all the events, offers, news, etc. around the event. The first kind of widget this tool offers to create is the subscription widget.
You can offer the visitors to subscribe to your newsletter to be in touch with offers, new posts, launch events, etc.
Subscription forms generate leads with better intent and more likeliness to get converted. Someone who has willingly provided his contact information to get more information about what you are offering is more likely to become a customer as compared to someone who did it for the sake of participating in a giveaway.
When it comes to creating widgets, there is going to be a lot common in the ways you design and build various widgets on GetSiteControl. The significant difference will be in the section where you get to manage the content of the widget.
We will go through all the standard processes and options only once and deal with only the differences while discussing subsequent widgets.
The first thing you will notice on the widget building panel is how well GetSiteControl has managed to keep the entire window organized.
There are tabs for specific actions, and you can use these tabs to navigate better and complete the tasks quickly.
The first tab on the panel is ‘Appearance.’ The aesthetics of a widget can easily influence the way a visitor interacts with it. This tab deals with how the widget looks and where will it be positioned on the website.
GetSiteControl offers all the possible positions in which you can place a widget. While you must make the widget grab user’s attention, it is also necessary that the widget should not interrupt with whatever the user is doing on the site.
The size of the widget will vary depending on the position you pick for it. Once you finalize the location of the widget, you can take care of backgrounds, colors, fonts, themes, etc.
GetSiteControl creates responsive widgets which work well on both desktops as well as mobile devices. For subscription widgets, you can choose if you want the submission button to be present on either side for a mobile screen or if it should remain in the center.
The next tab is ‘Content.’ You can modify the message you want to display on the widget, and also manage the input fields. You can either have just the email address for the input field, or you can include the name field, as well.
The tool even allows you to add a consent checkbox if you want to ensure that you get only those leads who are genuinely interested in the service and want to avoid accidental sign-ups. The box would help improve the overall quality of the email list you create.
The next tab is ‘Success Page.’ It’s up to you if you even want to have this page or not. If yes, then GetSiteControl allows the user to manage the message and appearance of the message box.
The next box is ‘Behavior,’ and this has to be one of the handier tabs, especially for subscription and promo widgets. In this tab, you can choose between the different ways and triggers to display the widgets on the website.
You can either have the subscription widget appear at once or you can apply one or multiple triggers for it. For instance, you can make the widget appear when the user is leaving the website. It will remind users to subscribe to the newsletter if they liked it without disturbing them at any instant.
Other triggers can be time-dependent or depend on how much the user has scrolled through the webpage. Other than the trigger, you can also manage the frequency of appearance of the widget and decide when you want it to stop appearing on the website.
If you want the widget to appear only on specific dates or within a time interval, you can take care of it under this tab.
As we mentioned earlier in the review, GetSiteControl allows one to create multiple websites. The ‘Targeting’ tab allows the user to select the sites on which they want the widget to appear.
It even allows the webmaster to be specific about who can view the widget. You can filter viewers based on devices, operating system, web browser, UTM tags, IP address, language, etc.
All these filters allow one to be very specific about the audience, which in turn helps improve the quality of lead generation.
The final tab is ‘Integration.’ We will discuss this topic in details in later parts of this review. For now, you should know that GetSiteControl allows the user to integrate the widgets with suitable marketing automation tools.
You can choose to activate the widget right at the moment or leave it for later. In any case, you will get a banner for the widget on the dashboard. You can see stats related to the widget, get a preview, edit the widget, and so on.
You must’ve already got an idea of how thorough you can be with the whole process of creating a subscription widget. The different options help improve the volume as well as the quality of leads you generate using the sign-up letter.
Contact forms are, once again, a great way of getting leads. Those who fill contact forms are usually more curious about the service, and therefore, a potential customer or client for the user.
All the appearance and behavior settings for a contact widget are similar to what we just discussed for the subscription widget. However, you would not want the contact form to pop-up in the middle of the window like a subscription widget. It will do much better in the sidelines.
For the content part, you can create custom fields for the visitor to fill. There are a variety of options when it comes to the kind of field you want to include in the form.
It can be a radio button, checkboxes, dropdown menu, rating bar, and single or multiple line text field. The fields can help you sort the gathered information for appropriate departments. Something which will benefit you as well as the visitor.
Rest of the drill is the same as it was for the previous widget category.
Promotions help websites and service gather the necessary traction. It invites more people to get involved with the service, more like an ice breaker.
The difference between promotional and other widgets is that you need to put out the promotion in such a way that it is appealing to visitors and users. The appearance needs to be impeccable, the text needs to be compelling, and so on.
This is the section where GetSiteControl disappointed us for the first time. There is no option for one to add images in the promotional widget. You can’t add images for other widgets too, but it makes sense to have the option to add images for promotion.
You will find a tab for success page or integration in this case as it’s not needed. Apart from the absence of an option to add the image, we don’t have much to complain in this section.
Surveys don’t have a direct impact on lead generation, but they present the opportunity to improve upon the service, which can then help one get more leads.
You can conduct surveys for self-introspection, to find out what the audience wants, to decide what should be the future steps for the service, and so on.
GetSiteControl allows the user to create surveys which involve branching and logic. You can come up with a detailed set of questions such that the subsequent questions depend on how you answer the current question.
The platform can do it all for you. There are a variety of form fields, which allow you add different nature of questions in the survey. You can decide if you want to add a lead generation page on the survey or not depending on what kind of participation you hope to get.
Social media can be a great aid to your marketing campaign if you know how to use it properly. A person may be less likely to provide his email address on a website but more likely to follow it on social media if he is interested in the content or the service.
You never know who prefers social media buttons more than other ways of connecting. GetSiteControl would allow you to add a social button for a variety of social media websites.
You can place the buttons at strategic locations on the website, and then nurture all the leads you get from this method.
The other way of leveraging the power of social media to grow your business is to allow visitors to do it for you. You can always have share buttons available on the website. So, if anyone finds the content on your website worth sharing with others, they will find it easy to spread the joy.
The setting options for share widget are almost the same as what we saw for the follow widget.
Establishing direct contact with visitors opens doors to so many possibilities. You get to know what is it that the visitor wants, you can inform them about things you have got to offer, and most importantly you get a lead in most cases.
The chat widget is the most dynamic among all of them. You can place a chat widget on the website and use the chat window on the dashboard to connect with visitors.
It is up to you if you want to make it a compulsion for them to submit emails before they can start chatting.
You can manage settings for what should happen if the operator is offline, if the user is known or unknown, etc. You can prepare different messages for different situations, or even set the widget to disappear when no one is available to respond.
The downside of GetSiteControl’s chat widget is that it doesn’t come with a lot of capabilities that you are used to seeing on dedicated live chat tools.
It will allow only a simple exchange of messages between the visitor and live chat agent. There is an option to assign chats to various users.
The chat widget will also collect information such as the location and browser of the user to give you a better idea of what to do.
All the widgets we just discussed are beneficial for the lead generation in one way or another. It is up to the user how well she can make the most out of what GetSiteControl has got to offer.
Adding widgets to the website is just one part of the job. There is no point of going through the hassle if you don’t get appropriate results.
One needs to upgrade and improve strategies to optimize the whole process continually. Statistics play a vital role when it comes to optimization. After all, you need some hints to get an idea of what needs to be fixed and what’s working fine.
The widget banners on the dashboard give an overview of how the widget is performing. You can see the views, hits, CTR, and the number of days for which the widget has been active.
You can set some benchmarks for widgets and try to reach those numbers when it comes to optimization. If you have some knowledge of the importance of these stats and enough experience of managing a website, then it will be easier for you to decide the benchmarks. If not, then you can always look for help on the internet.
For more in-depth analysis, you can get into the statistics part of individual widget. You will different information and insight depending on the widget. The survey widget would show you the flow of traffic and the responses submitted by users.
Most of the widgets will give you information about views and hits. For a collective report, you will find everything on the dashboard. You will see the total views, the number of subscribers, promo clicks, followers, etc.
You can download subscriber list and responses from the widgets in which they are collected.
All this stat should be enough for one to make decisions for improvement.
No matter how much you would want to have a single tool for all your needs, it is not the case at the moment. There are so many things that one needs to do, and there are so many great tools to get those things done that one needs to take services of multiple tools.
GetSiteControl allows the user to deal with almost all kinds of widgets which can help with lead generation and promotion, but you will have turn to other tools for subsequent processes.
You might be using an email marketing tool to send out promotional emails to all your leads, or it might be something to help you manage chats better.
The way that GetSiteControl helps with subsequent processes is that it allows you to integrate with other automation tools with ease.
All the widgets which may require some integration come with an integration tab. You can pick the third-party application with which you want to integrate the widget.
In case there isn’t a direct integration available, you can use Zapier to integrate the two applications. The fact that integration tabs are present for individual widgets makes it much easier for the user to stay organized.
GetSiteControl offers to take care of all kinds of widgets and popups for your website, and it is undoubtedly good at doing its job.
It is easy to integrate this platform with your website. After integration, you can straight away get into creating widgets which you think your website needs.
The one thing we liked a lot about GetSiteControl is how it managed to keep everything so simple. The dashboard consists of only a few buttons and panels, yet you can do so much using this tool.
The software provides enough design and customization options for the widgets. At times, you may feel the need for some more options in design, but the current scenario is good enough for most users.
It is not just the appearance section where you will find a lot of options, the choice of placements of the widget and triggers for displaying the widget come with a lot of offerings, as well.
We liked how there are only the needful setting options available for each widget. It adds up to the intuitiveness of the platform.
Once you create the widgets, it is easy to monitor how good or bad they are doing. GetSiteControl allows the user to view the stats both collectively and individually for the widgets. One look at the dashboard is enough to let one know if things are going the way they are supposed to be.
Finally, they didn’t cut back on integration options either. You can use GetSiteControl along with a lot of applications. Things get a lot easier if the different tools you use for the job work in synergy.
GetSiteControl avails a free trial, and one should use this opportunity to check out what this tool is capable of doing.