By: The Rocket Science Group.
MailChimp is an email marketing software that allows you to send better emails to your prospects. It features subscriber profiles, automation and personalization, advanced analytics, flexible design options, responsive app, API integration, mobile sign-up forms, campaign archives, email client testing, and more. There are three pricing options available: Entrepreneur, Growing Business, and High Volume Sender. There is also free and pay as you go plan available for startup businesses or business who don't rely heavily on email marketing.
Ever since its inception back in 2001, MailChimp has garnered a
strong user base. According to claims made on the official website, the
platform is used by 7 million+ users who send more than 500 million
emails daily. The platform is feature-rich and permits webmasters,
bloggers or entrepreneurs to run email campaigns, send automated replies
and drive targeted campaigns with complete analytics and reports.
offers mainstream email marketing templates for both SMBs and large
enterprises. Even though it is free to start with, the pricing can get
fairly expensive if a user exceeds their spending limits. Pro plans are
integrated with smart analytic features and technology tools, which
makes it a tough contender against other email marketing and opt-in
The Forever Free
Plan allows users to send up to 12,000 emails every month if they have
less than 2,000 subscribers. Users are not required to own a credit
card, and MailChimp does not bind users to a legal contract. Users are
also entitled to analytical reports, graphically representing the
revenue that their campaigns are generating. MailChimp provides an
Android/iOS-based user-friendly mobile application for easy access.
Using MailChimp’s email marketing tool allows businesses to not only create and send emails; it helps the company gather information in various ways. This starts with creating a simple sign up form to put on the business’ website. Rather than collecting individual email addresses, the MailChimp signup form allows people to opt into the mailing service. There is also an option to import contacts if they’re collected legitimately and relevant to business.
There is also an option to sync existing customer’s email lists directly from the website’s database with tools such as Zapier extension and much more.
creating a self-maintaining email list, the users can start creating
campaigns. Multi-user accounts are available to help with collaborative
projects. The team can share information with one another while in the
MailChimp offers a simplified solution for social media integration, which means that users can use social networking in addition to e-marketing campaign.
can easily contain social networking links or pages, allowing
subscribers to easily share the information in the newsletter. This
helps companies build a better subscriber list and encourages people to
recommend the products or services the businesses offer. With MailChimp
users can Embeded various social networking sites like Facebook,
Twitter, Tumblr, or Pintrest in email content. This way users can see
& track what people are saying about the content, or who liked your
business by following the links included within the email.
MailChimp offers hundreds of unique email templates to choose from. After the templates are designed or selected, they are sent to a Delivery Doctor for a thorough inspection to prevent emails from being flagged as spam.
MailChimp provides a visual way to create an email, users are able to
insert their own HTML. This allows further customizations in templates
and makes each email more unique. After customizing a professional
template, businesses can save it so that it can be used again and again.
This makes designing the emails faster, saving businesses more time.
on the email clients, subscribers use (Gmail, Yahoo, Apple Mail, etc.)
emails can look distorted at times. MailChimp resolves this problem by
showing a preview of the email as it would appear in 10 different email
clients prior to hitting the send button. This integration is only
available in the paid version.
It doesn’t end after users have run an email campaign. MailChimp gives the users a fair insight into what happens to their emails after it reaches their subscribers’ inbox. The software collects and analyzes data to graphically represent it in the member's dashboard through visual representations in various formats like charts, and interactive graphs.
also offers a data set called Campaign Reach. This section allows
businesses to get an overall look at their email marketing campaigns.
Detailed information includes the number of emails sent during the
campaign, the number opened, number of emails bounced, and the amount of
traffic received as a direct result of the email campaign. Users can
also check additional information such as the number of retweets and
likes the campaign has gotten. This helps further analyze the business'
return on investment, set goals, and see how the email campaign is
Developer API with plenty of extensions to collect emails in various
ways. For example, if a user is selling clothes on his website then he
may want to alert his customer about fresh stock he has got on his
website or send them limited time or exclusive discount for being a
loyal customer. The first thing, however need to be done is to have
their email in MailChimp’s email list. This can be done by integrating
his storefront directly with MailChimp API, Meaning when a new (or old)
customer place an order, he will be automatically added to the email
has an iPad app that allows users to create, edit or manage campaigns
while they are on the go. With the help of MailChimp, businesses can
quickly collect emails from website visitors, compose information, send
mass messages, and track their success.
Apart from MailChimp, Rocket Science Group has also developed a fair bunch of other reputed applications and services to ease the life of Internet Marketers. The mandrill is another email marketing product, but it is built along the lines of transaction email services. It is also powered by the same delivery infrastructure that empowers MailChimp.
is yet another newsletter service for people that want to get their
message heard. Users can design a sign up form, compose a letter and
reply to their readers in simple steps. You can call it MailChimp,
without the bling.
All in all, this
email service offers an extensive list of functions and features for all
email marketing requirements. MailChimp, just as its brand ideology
suggests, strives to make the email marketing experience enjoyable by
both beginners and seasoned professionals in the Digital Marketing
realm. The comprehensive report features along with their help and
support options and free resources to learn the tricks of email
marketing are useful for everyone.
Overall Visibility Score 91.00
Company Name: The Rocket Science Group.
Founded In: 2001
Address: 675 Ponce De Leon Ave. NE 5000, Atlanta, GA, USA
Edvin K | Submitted On: January 3, 2016, 8:55 pm
Growing fast by user size and by awesome features. Hundreds of extensions (Pretty much all the popular cloud apps can be connected) and very flexible and easy to integrate API.
Difficult to get started. Not so novice friendly especially when you're coming from another platform. Difficult to setup marketing automation.
I am still happy with product, pricing and features they have to offer.
Alain | Submitted On: December 29, 2015, 4:52 pm
Plenty of features, can be used for free for anyone with small email list. Cheaper pricing and pay as you go planning is really win-win for lite users.
A bit of learning curve required if you need most out of it. It took me weeks to figure out everything including how to setup autoresponder. Aweber and Getresponse win here.
A solid product and truly market leader solution in email marketing industry nowaday. Constantly innovating product. Recommended for any size of business.