By: Web CEO Limited
WebCEO is an SEO tool that provides a comprehensive assessment of the website with multiple perspectives, which in turn helps one optimizing the website for better visibility on SERP. The tool encapsulates everything ranging from keyword research to social media analytics. There are 17 different SEO tools to take care of different aspects of search engine optimization.
Long gone are the days when SEO used to be all about keyword research. That was the time when most webmasters would focus on their keyword strategy and hardly pay any attention to other sections.
The search engine algorithms have improved over the years, and perhaps for good. Keywords don’t have the same say in search engine rankings as they used to. Plenty of other factors such as backlink profile, sitemap, webpage optimization, etc. come into play these days.
If one of the mentioned sections is out of order, then it can have a poor effect on the search engine ranking of the page or website. It is where SEO tools come into the picture and help SEO executives keep a check on the overall health of the website.
WebCEO would help one carry out an in-depth analysis of a website. One can use its abilities to find out if things are going in line with established SEO strategies, if the current strategies are working, the flaws present on the website, and the possible modifications to improve search engine rankings.
We will be reviewing all the different ways in which WebCEO proposes to help its users. We will assess their effectiveness, accuracy, and scalability. The review will make it easier for you to decide if this is the right SEO tool for you or not.
Let’s not wait much time and get right into the gist of things. If it’s an established website, then the first step of analysis is to get an idea of the current SEO health of the website. WebCEO allows one to start right from this point.
To get an overview, you will have to begin by providing some relevant information to the tool. It includes the website URL, keywords you are interested in, location, search engine, and so one. It will even ask you to synchronize Google Analytics with the tool to provide better results.
Once you have provided the necessary information, you will get the synopsis of the website. The overview report has multiple sections dealing with specific areas of interest.
At the top, we have key metrics. One gets to see domain authority, trust and citation flows, number of backlinks, speed score, Facebook activity, Pinterest shares, and so on.
The section gives one an idea about the overall status of the page without getting much into the details. SEO executives can have long term goals to improve these metrics, and that would usually involve tinkering with multiple sections of the website.
Next comes the site visibility section. It gives website ranking for different search engines, the top-ranking keywords on the website, traffic sources, and web sessions. WebCEO asks the user to specify the search engines, location, and language in which the user is interested. The metrics in this section focus on those choices.
The on-the-page optimization section will point out the optimization issues on the website, give a score for landing pages, find out the broken links, and inspect the mobile optimization of the website.
Then there is a section to review the backlink profile of the page. It gives the total number of backlinks and the number of linking domains. You will get to have a look at the share of the top 50 linking domains on the website. It will even show you the toxic links on the website that one should remove.
The social engagement section summarizes the social buzz around the website. It focusses primarily on Facebook and Pinterest. It shows the number of likes and shares on the posts pointing to the website.
The business location insights section gives the distribution of different kinds of searches leading to the website, and the various actions on the website.
Finally, the competitor metric section gives the relative standings for the website and its competitors. There is a backlink comparison and a list of the most dangerous competitors of the website.
A quick scan through this section will provide one with more than enough information on what needs to be done to improve the visibility of the website. Identifying the flaws in the website can’t be much simpler than this.
There is a way to modify the overview section if one wants. You can choose from a given set of audit widgets or create a custom one. The one we discussed above is called a ‘brief set on widgets’ on the platform.
The user has always got the option to choose and rearrange widgets in the most productive way. This feature can be especially helpful for agencies. They can even white label the widgets on their website to get more leads.
WebCEO is all about providing such information to help users proceed in the right direction. Let’s explore the different sections and see what they have got to offer.
This section is going to deal with everything that you can do on the website itself to improve its rankings. The section itself is divided into multiple parts and sub-sections, but we are not going to go through all of them individually.
Keyword research is among the most discussed topics in the field of SEO. Some of the webmasters focus on it way too much. Whatever the case may be, no one can deny the importance of keyword research for better rankings.
WebCEO provides the webmaster with more than one way to improve the SEO game.
The first way is to Spy on Competitors. This is especially beneficial for new and upcoming websites. And it goes without saying that established websites can see an improvement in traffic by using the top-ranking keywords of their competitors.
One can filter the keywords based on a specific competitor, search location, and language.
The next method is to Get Suggestions from the tool. This part works exactly like any other keyword research tool. You type in a keyword, and it will give results based around it.
The metrics associated with these keywords are KEI (keyword effectiveness index), search volume, average CPC, and search trends. WebCEO even mentions the source of all the results it shows.
The user can filter and then sort these results in multiple ways. One can use this section for both PPC and CPC campaigns.
Another method is to find Keywords from Search Console. The tool will utilize the information that is already available based on how people reach the website from search engine results.
It can turn out to be an eye-opener in a few cases. It can help you find keywords that might do a lot better with just a little more effort.
Finally, there is the Keyword Basket. It helps in keeping track of the keyword strategy.
Search engines such as Google usually take the help of links to explore websites and the internet. The links help search engines determine the relationship between different pages on a website and determine their value in terms of authority.
A website with a more organized internal link structure will make it easier for the search engine to formulate a relationship between different sections of the website.
Internal link management might get a bit difficult once the pages have accumulated over the years. It can still be a headache for websites with lesser content if the webmaster did not pay much attention to internal links at the beginning.
WebCEO has three tools under this section, and they help one have a better internal links strategy to improve SEO.
The first tool is the Link Text Analysis. Link text helps both users and crawlers determine what might be inside the page. This section will give the user attributes related to different link texts. One can then assess the situation and see if the vital link text is getting enough attention or not.
Page Authority Analysis tells about the health of individual pages. It includes the page authority, number of inbound links, the number of outbound links, and information about the tag on each page.
The SEO can then verify if the crucial pages have the relevant authority or not. There is an option of sorting this information based on the different metrics, and it makes life slightly easier for the webmaster.
A section is dedicated specifically to Landing Page Analysis. Most of the action usually happens on the landing pages, so one must keep it SEO friendly. The tool lets you check the status of the landing page, inspect link text, check page authority, and so on.
Broken links, slow-loading images, broken CSS files, error 404, are among the technical issues that pull down the rank of websites and pages. It’s always a good idea to keep them at bay.
Regular inspection of the website is one way to ensure there are no such issues, and the technical audit tool of WebCEO is built specifically for that.
The tool crawls through the website and unearths all such issues. One can then simply address them and carry out the inspection once more.
So, we have an SEO analysis section within an SEO software. This section deals with everything that makes the search engine perceive your website as good or bad. Search engines don’t like slow-loading pages, and the section will point out the slow loading pages on your website.
Mobile optimized pages do well in search engine rankings, so you can expect to find a section dedicated to that too. Similarly, everything ranging from formatting page content to the length of descriptions will be covered in this section.
The first tool under this section summarizes the SEO status of the website. It displays information such as pages indexed by the search engine, number of pages indexed over time, speed insights, mobile optimization, and so on.
The tool will give you a general sense of what’s happening and which areas need more attention. The tool even displays the worst pages by speed score for both desktop and mobile pages.
A brief of on-site SEO issues follows the overall summary. Some of the usual appearances under this section are notifications for long and short title tags, missing descriptions, missing tags, duplicate descriptions, absence of favicon, so on.
Since one can fix all these issues from within the website, the section turns out to be a quick fix for some of the SEO woes of the webmaster.
Then we have got two tools dedicated to landing pages. The first one gives a brief summary while the other dives into the more significant details.
The overview section puts forward the metrics associated with individual landing pages. The information includes mobile-friendliness, number of backlinks, social citations, and a bunch of other information that either affects or tells about the page ranking.
The other section about the landing pages tells one about the extent to which the landing page is optimized for search engines. It helps one ensure that the page isn’t violating any Google guidelines, and what all can be done to improve the business further.
Since landing pages bring in significant revenue for a lot of businesses, it makes sense as to why WebCEO paid so much attention to them.
Neither visitors nor search engines think much of slow loading pages. And if your website has a lot of such pages, you can’t expect to rank high on the SERP.
The page speed section filters out information about everything that drags down the page loading speed. It can be improper image optimization, issues with Java and CSS, high transfer count and large transfer size, chaining of critical requests, and a whole lot of other problems.
The tool will not only point out the issues, but there will also be information about areas in which pages performed well.
Mobile optimization has become one of the key factors affecting the success of a website. A significant share of visitors is now using mobile devices to browse websites. It would be fair to say that mobile optimization is more urgent than desktop optimization in a lot of cases.
The mobile optimization tool filters out all the non-mobile friendly content on the page. It will also list down the non-AMP pages. Accelerated Mobile Pages have now become almost a necessity for the page to rank well in mobile page rankings.
The software will once again tell you about all the roadblocks and inform you about the sections which are doing well.
In the end, there is a section for popular pages on the website. The SEO can pay heed to these pages and find out what strategies have been working well.
The SEO analysis section is much comprehensive and well laid out. It made it easy for one to focus on specific parts of SEO rather than trying to shove it the user’s screen all at once.
One has the freedom to be as specific as they want and to look at the issues from a much broader perspective. In any case, the site audit tool will dig out all the relevant information from within the website to assist in optimization.
Collecting backlinks is one of the most challenging parts of search engine optimization, especially when the website doesn’t already have respectable authority scores.
Search engines pay significant weight to backlinks as it helps then establish the relevancy of the page for search results. A page with a higher number of backlinks to relevant websites signifies that page content might be helpful for the visitor.
The link building tool on WebCEO helps the user with backlinks in three different ways. It assesses the quality of backlinks that are already available on the webpage, analyses competitor backlinks to come up with more suggestions, and it helps the user keep track of the more significant backlinks for the website.
Let’s have a brief look at these three tools.
This tool allows the user to analyze the existing backlinks in every way possible.
Backlink quality check has multiple sections to provide the user with the summary of backlinks, compare them with what competitors have, analyze domains of these backlinks, check on lost backlinks, inspect backlinks text, and so on.
The summary section seems simple enough with graphs for backlinks, domains, and a comparison with competitors. It breaks the source domains of these links and provides a link to the top 5 link texts.
The Competitor Link Profile is among the interesting ones. It provides a side by side comparison of various metrics for competing sites and how these metrics have changed over time.
The trends will help you realize who is doing well, and therefore, you can get some ideas from their backlinking strategy.
Linking domains section compiles a list of domains providing you backlinks. You can see the share of follow and no-follow links coming from these sites. The toxic link section can be a blessing in this case. You can ban the domains coming up with poor quality links for your website.
The other sections of this tool are a list of backlinks and related attributes. One can assess all these stats and try to eliminate the shortcomings in the backlinking strategy.
Well, the name says it all. Taking a cue from other websites, which are already doing well in the niche, is one the most effective ways of coming up with a successful backlinking strategy.
The tool puts together a list of backlinks that your listed competitors have. They sort the entries under metrics such as trust flow and citation flow of the domain and pages.
It allows the user to first focus on those backlinks that are more beneficial for search engine rankings. You will also get to see the backlinks that all the competing domains have but not you. Such backlinks might be slightly easier to acquire.
There is not a single avenue that one can leave unattended when looking for backlinks, and this tool lets you find out a significant portion of them.
There are always those backlinks that are more fruitful than others. And then there are ones about which one can’t be entirely sure if they will do good for the website or not.
WebCEO lets you keep a check on both these kinds of backlinks. You can ensure that you don’t lose the valuable ones and keep monitoring the status of those you aren’t sure of.
You won’t have to worry about losing the juicier links while updating the website or a backlink turning into a toxic one and remaining on the website for long.
The tool lets you do the monitoring both individually and collectively. It is up to you how you choose to go about the business.
Social media citations don’t help SEO the same ways as do backlinks. But that is not a reason to undermine the importance of social media citations at all.
The purpose of the entire SEO drill is to improve visibility of the website and thus bring in more traffic. Social media pages help one do exactly that. It does not matter if the visitor reaches your site from Google, Facebook, Pinterest, or any other source for that matter.
There are plenty of websites getting more traffic from social media websites rather than search engine results. And therefore, it makes no sense to leave the social media section unattended.
WebCEO has this social analytics section to observe the social media buzz happening around the website and steer things in the right direction.
There are three tools in this category. The first one is Web Buzz Monitoring. As the name suggests, it keeps the user updated about things popping up on different online avenues about your website.
It divides the buzz into two sections. One is ‘news and blog,’ and the other is ‘Twitter.’ Since the tools show all the current activities, one can use it even for brand management.
The information might help mitigate some of the PR mishaps.
The Social Engagement tool tells about how interested people are in your brand. The tool deals primarily with Facebook and Pinterest engagement.
You can see the number of shares and citations on these social media websites and compare them with the stats of your competitors.
Keeping an eye on other rivals gives one a sense of how much more can be done in the section.
Finally, we have Facebook Insights. Facebook is one of the giants of social media, and it makes sense to have a section dedicated entirely to it. There are so many ways one can leverage Facebook to get ahead of others.
The tool dissects nearly everything happening around your brand on Facebook. You can see trends, reactions, popular topics, page metrics, and a lot of other things using this tool.
We would have loved to see similar tools for other social media channels too. However, the current state of social analytics on WebCEO makes it a useful tool for the user.
It is just as important to keep track of the progress as it is to make efforts for improvement. All the tools we reviewed in previous sections were all about the changes one can make to improve traffic on the website.
This section is going to be all about the aftereffect of those changes and comparing it with how the situation was before applying those changes. The section will give you numbers and trends to understand how changes introduced either by you or the search engine can affect your website’s visibility.
It will give you a deeper insight into the sources and how the popularity of the website varies across regions and age groups. And how can one forget the competition? The section also has a tool to provide numbers related to your competitors.
Rank matters if you consider the search engine as one of the significant sources of traffic to your website.
A shift of even a single rank can have far-reaching effects on traffic flow to your website. The difference between the number of visitors on 1st and 2nd ranked websites are enormous. And something similar can be said for 10th and 11th ranked websites.
Rank tracking tool allows the user to keep a close eye on ranks across multiple search engines. Rank tracking isn’t as simple as it sounds, especially when you factor in all the variables affecting it.
Ranks vary across regions and countries, and the tool keeps track of it. It will tell you about the pages, keywords, and tags ranking higher, thus letting you know what’s working for the website.
You can look back into the past and measure the growth. However, you won’t be competing only with your past self; there are your competitors too — the other players working in the niche. The tool will tell you about the dangerous competitors who are continuously ranking higher for the results.
The web analytics tool brings you stats related to website traffic from a lot of perspectives. You can have a look at the sessions, the distribution of traffics across different sources, have a look at the top languages, and so on.
With all this information, one can pay more attention to the more significant sources of traffic and make more efforts to increase the volume of traffic from other sources.
There is even a section of the tool dedicated to social traffic. Its relevancy will vary from one user to another depending on the kind of social media presence they have.
The pages on your website can be for different purposes. Some might be there for data collection, a few to sell products, some for the users to read content on the page, and some to achieve goals such as making the user subscribe.
The tool takes care of even these elements and provides you with a report about them. You can then look at the bounce rate, goal completions, and other info related to user interaction.
Google is undoubtedly the leader among search engines. If you are doing well on Google’s result page, then there is probably nothing much for you to worry about.
This tool filters all the data for Google standings and allows you to focus on the biggest search engine. You can see the top-ranking content for web, image, and video categories for pages, countries, and devices.
And then a section dedicated to competitors. It puts together virtually all the information related to your competitors. There is traffic information, link profile, social citations, and rankings.
The tool lists out dangerous competitors. These are the websites doing well in the same niche. The whole tool is about comparisons between your website and others.
You can make out the areas in which you are ahead or behind them and then contemplate on the reasons for the same.
There might be a repetition of information across tools under marketing analysis section. But it does not prove to be an issue in any way. All it does is provide the user with more perspectives.
WebCEO is as detailed as an SEO tool can be. The sheer number of tools on this platform allow users to proceed with the kind of optimization the way they want.
One can begin with an overview of the situation or dive right into the details related to a specific section. User gets all the freedom in this world to devise a plan of action, and WebCEO will always be there to assist them.
There weren’t issues pertaining to the accuracy of the data, as well. The last thing one wants while search engine optimization is incorrect data. Users can easily trust the information they see in WebCEO charts.
We also liked how WebCEO always kept competitors in the picture. Most of the tools have a section dedicated to competitors, and that helps the user stay informed about what others are doing.
The event journal on the platform is an exciting addition. It states out all the big and small changes in the world of search engines, and the user can always match the dates to see how a particular search engine update affected the website.
We would say that WebCEO is satisfactory in terms of performance. It tries to keep all the bases covered and provides the user with all sorts of information possible.
They provide a two weeks trial service, and we would recommend people to try it out if they are looking for an SEO tool.