By: Wordtracker LLP
WordTracker is a keyword research tool which helps you find all relevant keywords around the one you searched. They have been assisting analysts for more than two decades and boast of a massive data pool. It is an easy to use tool with sufficient sophistication and features to give you desired results.
Internet is an amazing place which lets businesses, artists, entrepreneurs, etc. get the kind of exposure they could’ve hardly imagined in a world without it.
But the internet is a crowded place as well. People who have got something to offer or need a larger audience are increasing day by day.
Irrespective of the strategy you choose to promote yourself on the Internet, there will always be some fierce competition. Instead of shying away from this competition, one should try to look for smarter solutions and get ahead of it.
One tool which can help you find these smart ways is WordTracker. It is a keyword research tool like so many available out there, but with abilities that only a few of those tools may possess.
In this review, we will go through all the features of WordTracker which make it such a useful research tool. Many people prefer it over Google Keyword Planner, and we will try to deduce the reasons behind such bias.
We will see how sound keyword strategies help one reach top search results and assess how much this tool can help one to get familiar to such techniques.
This review will not only inform you about the capabilities of WordTracker, but it will enlighten you about keywords and their relevance to search engine rankings.
Keyword research and SEO analysis may all seem daunting terms to a lot of users. But WordTracker’s elegant and sober user interface along with intuitive controls, will take all that initial hesitation away from you.
It is easiest to start away with analytics on this tool. All you need to do is type in the keyword, and within seconds, you will have ample data to do relevant research around that keyword.
Before we get into details of results we obtain, let us first skim through various options available for one to carry out searches on this platform.
You can apply various filters before you start searching for relevant keywords. You can choose between multiple data sources such as Google, Amazon, YouTube, etc.
If you have any intention of creating a viral video, you may prefer your results to be based on YouTube data set. Similarly, if you are planning to sell something on Amazon, you may want your results based on data from YouTube.
But we should also point out the fact that we found only those searches helpful and relevant which were from Google. You will get results out of other sources, but it is tough to comment on their credibility and usefulness.
Then you can choose a country and region if your subscription plan allows you to do so. The free version will enable searches for US only.
If you have a small business and are more interested in finding local customers, then this filter may turn out to be a handy one for you. You can find important keywords for your state, and therefore, draw in some attention of local customers by including that keyword in your marketing strategies.
They allow you to carry out searches for words in bulk as well. You can either paste a lot of keywords or imports files and attach it on the platform.
Once you have applied these filters and entered relevant keyword(s), you can hit that ‘Search’ button, you will have a sea of information in front of you within a few seconds.
It is now up to you to dive into this sea and bring out pearls of SEO wisdom which will boost your search engine rankings.
Before we discuss results and data, we should divert our focus on sources of these results for a moment. WordTracker offers data from various resources, which is not a very common theme across keyword research tools.
They have a vast keyword database which keeps updating regularly.
If you notice, there are two Google sources in the ‘Sources’ section. One is ‘planner,’ and another is ‘raw.’ It is these resources which comprise of most of the data on this platform.
Planner refers to data from the Google Keyword Planner tool. Since Google is the biggest search engine among all, it is bound to have one of the biggest databases for keywords as well.
However, Google does not share it all in its raw form with users on Google Keyword Planner. They filter it through algorithms to give out only that information which is useful enough for Adwords on Google.
But you get access to that ‘Raw’ data from Google on WordTracker. A brief analysis of data from these two sources will tell you much about how much is missing from ‘Planner’ data.
Other sources are also available such as Youtube, Amazon, eBay, etc. These are some popular platforms on the internet where people search for things, but somehow, we were not impressed by the information we got from most of these resources.
It was not in sync with general happening and perceptions, and there was only a limited volume of it available.
The two Google sources available on this platform should be more than enough for most users, and WordTracker is a reliable enough tool to trust this data.
One thing that you will notice immediately about search results on WordTracker is that there is no hodgepodge of data.
A lot of keyword research tools provide results in such a way that half of the user’s time goes away in trying to make a sense out of it.
There are no complicated tables in this case, and they have applied a limit on the number of metrics which you can display against results.
You can see results from both SEO as well as PPC perspective. It is still a matter of debate if Google Keyword Planner is all about PPC, and there is nothing much for SEO on it.
Well, it is difficult for us to put that matter at rest, but we can suggest you a way so that you don’t need to get involved in this debate anyway.
PPC is mostly for online marketing, and people who want to promote their brand by paying for advertisements may be interested in such data. It can be companies trying to advertise their newly launched product or maybe just someone at the top of the food chain with deep enough pockets.
SEO perspective will be relevant to even those who want to reach more people. These can be bloggers trying to get their site on top pages of a search engine, a startup trying to gain some friction, a small business trying to cater to locals, etc.
This class may not be able to call hefty bids for advertisements like others, but they know that another way to get more exposure is to ace the search results.
How they get better ranks is a topic for subsequent sections in this review. Let us now discuss additional filters one can apply for search results.
You get two bars on the right side in which you can enter any keyword that you want to be included or excluded from search results. Entering a keyword in the ‘Include Keywords’ section will make WordTracker show only those results which will have that mentioned keyword as well.
If you add a word in the ‘Exclude Keywords’ section, then all search items having that word will vanish from results. It helps you filter out any negative keywords from your results which may be counter-productive for you.
There is a section on the left side of results which shows recommendations based on your keyword. These suggestions will not have keywords you entered, but they will have a close relationship with them for sure.
Some of them can even act as replacements for your keywords. The tool allows you to either include them in your search results or carry out a new search based on them. There is an option to ignore them as well.
We feel that these suggestions can be of immense importance in a lot of cases. One of the primary functions of carrying out keyword research is to find such words which have high popularity but not a stiff competition around them.
The words which you get in the ‘Suggestions’ section diversify your field of search, and hence, help you find a lot of useful keywords.
There are plenty of numbers in columns against the search results. The service provider emphasizes on the fact that one should not look at these numbers as absolutes but consider their relativeness with others.
There are few metrics which will already be present on some scale to lay importance on relativity. However, some people still give too much importance to digits rather than its position with respect to others in the list.
There are multiple parameters against results under PPC and SEO columns. One of them is ‘Volume.’ It represents the number of times a particular keyword was searched in a set time frame.
It is one of the standard terms in keyword search results. Similarly, you will find a lot of other general terms against the search results such as KEI, IAAT, PPC competition, Intent, CPC, etc.
We will discuss some of these in later sections.
WordTracker is a keyword research tool which shows various keywords related to your search and puts some numbers against them to keep things in perspective.
We know it does not sound so impressive, but this what keyword research tools are supposed to do. Once you get the results, it is up to you how you interpret that information and how well you use it.
WordTracker cannot decide your SEO and marketing campaign strategies, but it can help you ensure that they are successful.
There can be a lot of particular tasks which may need you to do some keyword research. Let us see how we can employ this tool for some of these tasks.
It is among the most common reasons which make people emphasize keywords. There are almost a billion websites on the internet, and 20% of these websites are supposedly active.
These active websites fall under different genres, and sites under the same category compete for a superior spot in search engine results.
Keywords are one of the crucial factors which govern the rank of a website. Everybody knows how to use a keyword at various places on a website to make it more relevant for viewers.
However, what most people don’t know is what keywords to use. Let us try to understand this with an example. How will someone use WordTracker who provides self-help courses and lectures online?
One obvious way for this person is to start researching keywords such as self-help and self-improvement. It will present a lot of related keywords and close-enough suggestions to the user.
The various parameters against results can help them determine if a particular keyword will do good for them or not. This search yielded ‘anxiety’ as the most searched keyword around this topic.
It means that the user can include phrases which include the word ‘anxiety’ to attract more people to his website. But only search volume can’t be a guiding factor for keywords. What if a lot of other websites offering self-help courses use ‘anxiety’ as a keyword?
This brings other parameters such as KEI and Competition into action. ‘Competition’ gives one idea about how much of a fight will it be to get a better rank using that particular keyword.
KEI (Keyword Effectiveness Index) takes both competition as well as the popularity of a keyword into account and tells one how well the keyword can perform for them. When you click on a column in results, WordTracker sorts them according to the rating in that particular column.
Another useful filter for this case can be IAAT (In Anchor And Title). It will tell you how many websites have this keyword both in the title as well as backlink text.
On top of this, there are ways to filter negative keywords, make some keywords compulsory, filter search sources such as Google, YouTube, etc.
All this information provides a solid ground to the user to decide upon a keyword which will perform well for his website.
What better place to find customers for your products and services other than the internet? WordTracker can help you specifically with PPC decisions and with targeted advertising in general.
If you or your client sells coffee beans, you can start your search from that term. We all know that coffee is a common household item, and there are a lot of big players in this particular industry.
Once simply cannot advertise for standard terms such as ‘Coffee Beans’ as it will be way too costly for a small and medium business. This is when you need to be innovative and target areas with enough popularity and less competition in terms of PPC (Pay Per Click) and other advertisements.
You can sort results on the basis of PPC competition and CPC. PPC competition will tell you about the extent of prices and competition around that keyword in the PPC landscape.
You will get an idea about competitiveness around a keyword from CPC (Cost Per Click). This competitiveness will directly translate into the sum of money that you will have to spend for this keyword.
Another handy filter for marketers is Intent. It will let you know about the chances of conversion of search into a sale around that keyword.
You can make use of filters available for different regions and states as well.
With all this data on your screen, you will be able to find a keyword which will not only bring in more sales for you, but it will be easy on the pocket as well.
The two methods, we just discussed, of using WordTracker merely scratch the surface of what constitutes of uses of keyword research analysis. There are a lot of different ways to go about things with all this data in hand. The only thing which may put a limit on ways of using this information creativity of the user.
WordTracker has a few more tricks up its sleeves which can help you achieve more without leaving the platform.
These added features empower you to be surer about your analysis and get a few more parameters into the picture.
There is a tiny graph in front of every keyword result that you get. This little graph shows search trends for that particular keyword for the last year.
When you click on this graph, it will pull out a new graphic with two sections. The top section will be search trends, and the bottom one will have SERP preview of top URLs for that keyword.
You can analyze search trends for that keyword according to WordTracker resources.
It will help to know if it is on an increase or a decrease. Some searches spike up on a seasonal basis, and you can verify the same for a selected keyword from the graph.
SERP (Search Engine Results Page) preview will show you top sites and URLs which appear on the search engine for that keyword. It displays various metrics against these results to give you a better sense of the status of the website.
Most of this data is what you will see on Majestic as they use its metrics in these results. Those who don’t know much about terms such as citation flow and referring domains will get a lot of help from the color-coded chart.
There is an option to inspect individual URLs, which is yet another feature of WordTracker. We will discuss it in a later section.
It helps to know what kind of websites and content is doing well for a keyword. One can learn enough from these top ranked websites and improve his content and strategies.
You can work on various projects on WordTracker and save them under lists for future reference. This helps in comparisons, improving the research, and taking care of any recent modification.
The best part about saving lists on this application is that you can apply filters on results and then save those filtered results to make things easier for yourself in the feature.
It gives you the ability to save search results for different keywords together in a list.
If you are one of those people who prefer to make small modifications in a project and to give it ample time, then this feature will aid you the most. You can take as much time as you want with a project and save as many lists as you want.
Websites based on the same niche and having similar content may be far apart in search engine rankings because of factors such as the use of keywords at appropriate places, backlinks, etc.
The best way to learn more about these tactics is to take the example of those websites which have successfully used these methods and reached the top of search results.
The ‘Inspect’ feature on WordTracker lets you do the same. You can choose any website and see some of the popular vitals for it.
Another good part of doing such an analysis for a website on WordTracker is that it will show you give you additional information about popular and possible keywords for the site.
It does not matter if you are a multinational enterprise or some furniture maker who works out of his garage, everyone wants to be visible on that first page of Google or Amazon or YouTube or any other popular avenue.
A lot of factors contribute to someone getting on top of search results. It requires time, quality content, and sometimes even money. Those who are capable enough may spend some big money to advertise themselves to the top.
WordTracker assists users in all strategies required to get on top of search results. It will tell you which words and phrases will help your website attain a better ranking. It enables you to determine which keywords will be a good investment if you want to spend some money on promotion.
They provide enough tools to filter out all unnecessary noise from search results and find those useful keywords from the pile.
WordTracker’s intuitive UI tells that it means business, and one can start researching right away without wasting much time. Flexible filters and sorting mechanism add so much relevance to results and make life easier for the user.
They provide useful metrics which take care of most situations and perspectives. You can find keywords which will enhance the ranking of your webpage, and you can find keywords which will help you get more traffic from ads without investing much.
There may be different ways to use its search result data, but WordTracker ensured that there are all possible metrics and parameters to assist users.
Features such as the ability to save list, do SERP analysis, inspect various sites give more power to the user. One does not need to leave the application’s window while doing research and analysis.
It is a very powerful keyword research tool in our opinion, and one can easily consider including this tool in their research tools arsenal.