Web Analytics

Modern website analytics software can not just help to track visitors, but they provide detailed and actionable insights related to the visitor activity and behavior.

Below is a list of some top software for individual websites to enterprise customers.

1

Google Analytics

By: Google Inc. From USA

Founded In: 1998, Web Visibility: 99.38%

2

KISSmetrics

By: Space Pencil, Inc. From USA

Founded In: 2008, Web Visibility: 75.00%

3

Clicky

By: Roxr Software, Ltd From USA

Founded In: 2006, Web Visibility: 59.88%

4

StatCounter

By: StatCounter.com From Ireland

Founded In: 1999, Web Visibility: 67.13%

5

MOZ Analytics

By: Moz, Inc. From USA

Founded In: 2004, Web Visibility: 79.13%

6

HitStats

By: Wisecode SRL

Founded In: 2005, Web Visibility: 74.38%

7

ChartBeat

By: Chartbeat Inc From USA

Founded In: 2009, Web Visibility: 60.50%

8

Piwik

By: Piwik.org

Founded In: 2008, Web Visibility: 67.13%

9

Inspectlet

By: Inspectlet

Founded In: 2012, Web Visibility: 47.00%

10

Woopra

By: Woopra, Inc. From USA

Founded In: 2007, Web Visibility: 60.13%

11

ClickTale

By: ClickTale Ltd From Israel

Founded In: 2006, Web Visibility: 59.00%

12

GoSquared

By: Go Squared Ltd. From UK

Founded In: February 3, 2006, Web Visibility: 48.88%

13

PTEngine

By: Ptmind, Inc. From USA

Founded In: December 17, 2010, Web Visibility: 33.50%

14

Hotjar

By: Hotjar Ltd. From USA

Founded In: 2014, Web Visibility: 51.13%

15

ShinyStat

By: Shiny Srl From Italy

Founded In: 1995, Web Visibility: 61.25%

16

Mouseflow

By: Mouseflow ApS From Denmark

Founded In: April 1, 2010, Web Visibility: 47.63%

17

Webtrends

By: Webtrends Inc. From USA

Founded In: 1993, Web Visibility: 69.88%

18

eTracker

By: etracker GmbH From Germany

Founded In: 2000, Web Visibility: 56.38%

19

Webtrekk

By: Webtrekk GmbH From Deutschland

Founded In: March 1, 2003, Web Visibility: 49.50%

20

Lucky Orange

By: Lucky Orange LLC. From USA

Founded In: 2010, Web Visibility: 34.02%

21

W3Counter

By: Awio Web Services LLC From USA

Founded In: June 1, 2004, Web Visibility: 45.75%

22

AT Internet

By: From France

Founded In: 1995, Web Visibility: 52.25%

23

Open Web Analytics

By:

Founded In: April 10, 2006, Web Visibility: 33.38%

24

OneStat

By: OneStat International B.V. From The Netherlands

Founded In: 2002, Web Visibility: 46.25%

25

HitsLink

By: Net Applications, Inc. From USA

Founded In: 1999, Web Visibility: 37.25%

26

GoingUp

By: Creationshop Limited From Bulgaria

Web Visibility: 36.88%

27

Gauges

By: Fastest Forward LLC. From USA

Web Visibility: 30.75%

28

Mint Analytics

By: From USA

Founded In: 2004, Web Visibility: 35.00%

29

FoxMetrics

By: Rawsoft, Inc. From USA

Web Visibility: 23.79%

30

Angelfish Analytics

By: Actual Metrics From USA

Founded In: 2012, Web Visibility: 12.96%

31

QueryTree

By: D4 From United Kingdom

32

SeeVolution

By: SeeVolution, Inc

Web Visibility: 17.33%

33

Heat Map Tracker

By: Heat Map Tracker

Web Visibility: 9.00%

34

Crazy Egg

By: Crazy Egg, Inc.

Web Visibility: 55.50%

Website Analytics Software Guide

If you want to keep improving your conversion rate, you have to keep optimizing your website design for better performance. This may include replacing some web elements in some areas within your website, adding new elements to your web pages, or removing the existing web elements. But, how do you know which elements you need to replace, add, or remove? How to effectively redesign your website to maximize your conversion rate? The answer lies in monitoring your visitors’ behaviors.

It is important for you to monitor your visitors’ activity while they are browsing your website. Why? That’s because, by monitoring their activity, you can understand what they really want, and how they interact with your website. You can understand why they complete certain actions within your website, such as completing a subscription form, and why they choose to abandon your website. This way, you can formulate the best way to improve your conversion rate by keeping the elements that are attracting a lot of attention of your visitors and discarding the elements that don’t attract any attention from your visitors.

By using this software, you can easily find the reason why you get your current conversion rate, and how you can improve your conversion rate to earn more profit from your business. These are some tips you can follow to choose the best website heatmap analytics software for your business:

The Tracking Limitation

Usually, most website heatmap analytics software offers their services with tracking limitation. So, you cannot track all pageviews within your website, you cannot track unlimited websites, you cannot record every session, and there are other limitations that you have to pay attention to. Depending on the plan that you choose, you might get less restriction in using the software, but it may cost you more money. So, the first thing that you need to do is to see the tracking limitation offered by the software and find the one that is best suited to your current website traffic.

Additional Features

Some heatmap analytics software only offers a heatmap tracking tool without any additional features, and some others offer additional features to enhance your website optimization process. The best way to choose the right software for you is to pick the one that offers various useful tools to help improve your conversion rate. After all, conversion is the most important thing that you have to focus on when using this software, not just the comprehensiveness of the tracking tool.

Third-party Integrations

Check if the software offers any third-party integrations that you can use. Remember that you may need to use the software along with your existing platform, such as CMS or eCommerce platform. If the software doesn’t provide any integration feature, you may need to use other additional tools just to complete your optimization process. So, it is preferable to choose the software that offers third-party integrations or plugins, because it is easier to set up and use with your existing platform.

The Heatmap Suite

The heatmap suite is the core functionality of this software, and you have to take a look at the  features offered by the software. If it offers comprehensive heatmap and analytics features for your website, then it is a good software to use. If it offers only one or two heatmap tracking features, such as click heatmaps and scroll heatmaps only, then this software may not be able to help you to fully monitor your visitors’ activity and optimize your website.

Conclusion

If you want to choose the best website analytics software for your business, you have to follow four simple tips. First, you have to take a look at the tracking limitation offered by the software and match it with your current website traffic. Second, you should pick the one that offers additional features that help to improve your conversion rate effectively. Third, you should pick the software that offers third-party integrations or plugins that allow you to integrate with your existing platform. And fourth, you should pick the one that offers a comprehensive heatmap suite to track your website.

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